Kayzen
Ad-tech
MarketingLead(m/f/d)
Neural analysis suggests this role is
optimal for Mid candidates.
“Marketing Lead (m/f/d) at Kayzen. Skills: leading all aspects of marketing at Kayzen, sharpening our positioning as a leading, performance-focused DSP for CTV and mobile app advertising, leading a lean and highly effective team covering all aspects of our marketing: demand generation, growth, product marketing, content, CRM, sales enablement, partnerships and events, develop and execute GTM strategies for growing our business with our target ICPs, Build and maintain relationships with industry c”
What You'll Achieve.
growing our business with our target ICPs; Predictably and systematically grow our inbound leads and MQL (Marketing Qualified Leads); driving measurable revenue growth
Industry & Context.
What They're Looking For.
Must Have
Minimum of 5 years of experience in the mobile or CTV advertising technology field, Excellent command of the English language, both in writing and speaking, prioritization skills with ability to multitask and adapt to changing priorities, A genuine Passion for the advertising technology sector, A preference for working in a fast-paced, dynamic, and international environment and experience working with (hybrid) remote teams, collaboration skills aligning vision and execution roadmap cross-functionally with other leaders (peers) in the organization, Demonstrated ability to leverage AI tools as a productivity accelerator for day to day work and a motivation to continue building your AI-first execution toolset
Nice to Have
Demonstrated track record of growing a scale-up with marketing execution in a previous role is a big plus, Previous experience with public speaking on industry events is a plus, Previous experience building a community led demand generation engine is a plus
What You'll Do.
leading all aspects of marketing at Kayzen
sharpening our positioning as a leading
performance-focused DSP for CTV and mobile app advertising
taking over and growing a lean and highly effective team covering all aspects of our marketing: demand generation
partnerships and events
Work closely with the C-Suite to develop and execute GTM strategies for growing our business with our target ICPs
Build and maintain relationships with industry contacts such as partners
select key customers and suppliers
and multipliers who can help us amplify our message
Predictably and systematically grow our inbound leads and MQL (Marketing Qualified Leads)
using effective demand generation approaches (for example
through growing the user base our free kAI Explorer AI Agent)
Deeply empathise with existing and prospective clients to understand their needs and perspectives
analyze and understand industry trends and translate that into building best-in-class messaging and positioning for Kayzen
Ownership and effective use of our suite of marketing tools and systems
Build a lean but high performing team of marketing specialists focused on driving measurable revenue growth
How You'll Work.
Team & Collaboration
You will be part of the GTM (Go To Market) group, working with a carefully selected, diverse and globally distributed team spanning customer success, sales & business development, product and more functions.; collaboration skills aligning vision and execution roadmap cross-functionally with other leaders (peers) in the organization
Communication Scope
Excellent command of the English language, both in writing and speaking
Full Job Description
Berlin,London,New York, EMEA Remote ________________________ Hello👋I am Tim, CEO and Co-Founder at Kayzen, and I am now looking for a Marketing Lead to join our team 🙌 In this role, you will be leading all aspects of marketing at Kayzen, sharpening our positioning as a leading, performance-focused DSP for CTV and mobile app advertising. But wait, you have not heard of Kayzen before? 😃 Kayzen is a mobile demand-side platform (DSP) dedicated to democratizing programmatic advertising. We enable leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through our self-serve and managed service options. Built on the three core pillars of performance, transparency, and control, Kayzen powers the world’s best mobile marketing teams with bespoke solutions that fuel business growth and deliver a competitive advantage. With an unprecedented scale of 300B+ daily ad requests from 1.6B+ unique users worldwide, we serve up to 1B+ ads per day in 180 countries. Kayzen is accessible through our APIs and user interface. The Team You will be part of the GTM (Go To Market) group, working with a carefully selected, diverse and globally distributed team spanning customer success, sales & business development, product and more functions. We are highly motivated and aligned in our quest to disrupt the multi-billion dollar mobile and CTV ad-tech industry. The Role Your role requires a deep understanding of the advertising technology industry with its various actors, such as advertisers, agencies, ad platforms (DSPs, SSPs, Measurement, etc). Kayzen offers a leading technology platform used by a diverse set of customers (multiple ICPs: Apps, Agencies, Media Buyers) who aim to get performance outcomes from ad campaigns running on CTV and mobile apps. The unifying element of our customers is that they choose Kayzen for our ability to deliver measurable results while giving them full transparency and control. Wheth
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