Roche
MarketingLead(Lung)
Neural analysis suggests this role is
optimal for Mid candidates.
“Marketing Lead (Lung) at Roche. Skills: Marketing Strategy Development, Omnichannel Engagement Planning, P&L Management, Forecasting, Go-to-Market Strategy, Oncology Therapeutic Area Expertise. Develop specific marketing strategies for therapeutic areas within the organization, working together cross-functionally with Medical and Access Leads.. Build and implement an effective plan for Omnichannel engagement via leveraging different channels and tools.”
What You'll Achieve.
Create value through meaningful benefits for patients, the business, external stakeholders, and health systems.; Add value in various ways, such as product innovation, treatment pathway design, a new patient service, technologies/capabilities that improve operational efficiency, global knowledge sharing, or external collaboration.; Provide meaningful customer experiences that add value to patients; Ensure resources are utilized effectively and in accordance with the business outcomes; Optimize new product launches; Contribute to creating value to the patient journey through supporting and enabling the PJPs in implementing successful projects for the ecosystem; Drive value for the patients.
Industry & Context.
Interpret and translate scientific data into commercial implications, analyze data, and make strategic recommendations.; System thinker with the ability to identify shared purpose among stakeholders and contribute to creating value to the patient journey through supporting and enabling the PJPs in implementing successful projects for the ecosystem; Identify new opportunities, initiatives, and solutions to answer stakeholder needs and to drive value for the patients.
What They're Looking For.
Must Have
3+ Years of proven marketing experience, Ability to build relationships and work in a project team, trust and influence with internal members, and other key stakeholders, Digital literacy, a good overview of digital solutions on the market supporting patients, Proficient in English & Turkish to collaborate internally across the broader Roche enterprise, Experience in the oncology therapeutic area is a must
Nice to Have
experience in the lung area is preferred
What You'll Do.
Develop specific marketing strategies for therapeutic areas within the organization
working together cross-functionally with Medical and Access Leads.
Build and implement an effective plan for Omnichannel engagement via leveraging different channels and tools.
Focus on building Omnichannel capabilities internally and externally to provide meaningful customer experiences that add value to patients
collaborating closely with the Digital team.
Manage P&L to ensure resources are utilized effectively and in accordance with the business outcomes
Ensure continuous sales and logistics forecasting
working closely with the PJPs and Finance team.
Interpret and translate scientific data into commercial implications
and make strategic recommendations.
In case of new launches
build and propose a suitable Go-to-Market Strategy via defining pricing
distribution channels
working with Access and Launch Excellence Leads.
Provide marketing insight and direction to optimize new product launches and monitor budget and expenditures.
Participate in national and international congresses
and global implementation/update meetings to keep the knowledge updated for commercialization strategies.
By overseeing the patient journey in its entirety
act as a system thinker with the ability to identify shared purpose among stakeholders and contribute to creating value to the patient journey through supporting and enabling the PJPs in implementing successful projects for the ecosystem in line with Roche Code of Conduct and principles.
Working beyond the local organization
align and collaborate with broader networks
provide support to global networks and other affiliates
and be accountable for ensuring collaboration with the networks and local leads to identify new opportunities
and solutions to answer stakeholder needs and to drive value for the patients.
Prepare and update the training materials and provide internal education and training programs to the customer engagement teams and other lead roles in the affiliate when necessary.
Generate mar-com strategies working together with the communication department.
Support the PJPs in setting the Therapeutic Area or other communication strategy and creation/adaptation of local Therapeutic Area messages
and communication content for digital platforms.
How You'll Work.
Team & Collaboration
Working together cross-functionally with Medical and Access Leads.; Collaborating closely with the Digital team.; Working closely with the PJPs and Finance team.; Working with Access and Launch Excellence Leads.; Act as a system thinker with the ability to identify shared purpose among stakeholders and contribute to creating value to the patient journey through supporting and enabling the PJPs in implementing successful projects for the ecosystem.; Align and collaborate with broader networks, provide support to global networks and other affiliates, and be accountable for ensuring collaboration with the networks and local leads to identify new opportunities, initiatives, and solutions to answer stakeholder needs and to drive value for the patients.; Provide internal education and training programs to the customer engagement teams and other lead roles in the affiliate when necessary.; Working together with the communication department.; Support the PJPs in setting the Therapeutic Area or other communication strategy and creation/adaptation of local Therapeutic Area messages, materials, and communication content for digital platforms.; Ability to build relationships and work in a project team, trust and influence with internal members, and other key stakeholders; Working within multifunctional teams
Communication Scope
Proficient in English & Turkish to collaborate internally across the broader Roche enterprise
Full Job Description
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. ### ### The Position **We are seeking a Marketing Lead who will report to the Marketing and Customer Engagement Head and be responsible for the Lung portfolio.** As a **Marketing Lead,** your mission is to create value through meaningful benefits for patients, the business, external stakeholders, and health systems. By working with patient journey partners (PJPs) and healthcare system partners (HSPs), and other cross-functional enablers, value can be added in various ways, such as product innovation, treatment pathway design, a new patient service, technologies/capabilities that improve operational efficiency, global knowledge sharing, or external collaboration. ****Responsibilities:**** * Develop specific marketing strategies for therapeutic areas within the organization, working together cross-functionally with Medical and Access Leads. * Build and implement an effective plan for Omnichannel engagement via leveraging different channels and tools. Focus on building Omnichannel capabilities internally and externally to provide meaningful customer experiences that add value to patients, collaborating closely with the Digital team. * Manage P&L to ensure resources are utilized effectively and in accordance with the business outcomes * Ensure continuous sales and logistics forecasting, working closely with the PJPs and Finance team. * Interpret and translate scientific data into commercial implications, analyze data, and make strategic recommendations. * In case of new launches, build and propose a suitable Go-to-Mar
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