Common Sense Privacy
SaaS
MarketingLead
Neural analysis suggests this role is
optimal for Mid candidates.
“Marketing Lead at Common Sense Privacy. Skills: Demand generation, Content marketing, Sales enablement, Messaging strategy. Drive marketing activities from the ground up. Build a repeatable demand generation motion across multiple new verticals”
What You'll Achieve.
Expand existing qualified pipeline by 50% (first 90 days); Create segmented messaging for buyer personas in existing verticals and at least 2 new verticals (first 90 days); First outbound campaigns live in a new vertical, with baseline metrics established (first 90 days); Sales enablement materials highest-priority gaps filled (first 90 days); Expand existing pipeline by 2X (by 6 months); Qualified pipeline from at least one new vertical, with clear signals on which others to prioritize (by 6 months); Content and nurture infrastructure running with repeatable processes (by 6 months); Clear data-backed view of what’s working, what isn’t, and what to scale (by 6 months)
Industry & Context.
Analytical ownership of CRM, lead routing, nurture campaigns, and reporting dashboards; Test and iterate on channels, messaging, and offers to improve efficiency and ROI
What They're Looking For.
Must Have
4–7 years of B2B SaaS experience owning a marketing function or significant slice of one—ideally at a Series A or company where you built from scratch, Proven track record of building pipeline-generating programs, with specific revenue results you can speak to, Generalist operator: you can run demand gen and write copy and build sales enablement—not just one of these, Hands-on with LinkedIn Ads, Google Ads, and you build campaigns directly without needing an agency, Analytical ownership of CRM, lead routing, nurture campaigns, and reporting dashboards, writing and editing skills—you ship clear, persuasive copy fast, Comfortable defining your own roadmap in an ambiguous, early-stage environment
Nice to Have
Background in privacy, compliance, or data governance ecosystems, Experience in AI, data, or SaaS environments, AI-native proficiency: a track record of using AI tools to accelerate output without sacrificing quality
What You'll Do.
Drive marketing activities from the ground up
Build a repeatable demand generation motion across multiple new verticals
Develop a messaging playbook grounded in actual buyer conversations
Build a pipeline that clarifies which verticals have near-term revenue potential and which need longer nurture cycles
Build a content and enablement library
and optimize integrated marketing campaigns (inbound and outbound)
Build and manage outbound programs including email campaigns
Develop outreach messaging tailored by persona
Manage campaign calendars
and performance tracking
Test and iterate on channels
Partner closely with Sales and Product to align on messaging
Create marketing deliverables: decks
and customer narratives/success stories
Build sales enablement materials: talk tracks
competitive comparisons
and customer-ready presentations
Collaborate on campaign assets including webinars
and nurture sequences
How You'll Work.
Team & Collaboration
Partner closely with Sales and Product to align on messaging, targeting, and timing
Communication Scope
Ship clear, persuasive copy fast
Process & Methodology
Manage campaign calendars, launches, and performance tracking, Define own roadmap in an ambiguous, early-stage environment
Full Job Description
## Description ABOUT THE COMPANY Common Sense Privacy defines the standard for privacy and trust in software. Our independent privacy evaluation helps companies keep pace with fast-evolving regulations and rising customer expectations. Businesses that pass our rigorous assessment earn the Common Sense Privacy Seal—the credential that signals to buyers a company has been thoroughly evaluated and meets the highest privacy standards. We’re backed by Andrew Ng’s AI Fund and built on the 20-year trusted foundation of Common Sense Media. We have revenue, paying customers, and established partnerships. We started in edtech and are now expanding into new verticals where privacy differentiation creates real competitive advantage. WHY THIS ROLE Privacy is becoming a purchasing criterion across every software category—buyers are asking about it, procurement teams are requiring it, and companies that can’t demonstrate responsible data practices are losing deals. We’ve built the credential that answers that question, and proved it works in edtech. Now we’re taking it into new markets. You will help us shape how we do marketing and redefine our demand generation strategy and approach. You’ll own demand generation, content, and sales enablement—with real backing, a credible brand, and a category that’s only getting more urgent. You’ll report directly to our CEO. What you build compounds: the campaigns you run, the messaging you sharpen, and the pipeline you create will define how the market thinks about Privacy. WHAT YOU’LL BUILD You’re among our first marketing hires and drive our marketing activities from the ground up. You’ll be in charge of building: A repeatable demand generation motion across multiple new verticals—built on real campaign data, not assumptions A messaging playbook grounded in actual buyer conversations: what resonates by persona, what objections surface, what content moves the needle A pipeline that clarifies which verticals have near-term revenu
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