MarketingLead

**About Us:** Afinitas, headquartered in St. Louis, Missouri, is a global leader in equipment, forming systems, and essential accessory products that support transportation, water, and utility precast concrete infrastructure worldwide. We provide industry-leading production equipment; highly engineered formwork; and a broad portfolio of precast concrete, electrical, and construction accessories, along with structural products and systems designed for bridge, highway, and heavy construction applications. Afinitas is part of BW Forsyth Partners, LLC, the investment group of global manufacturing and engineering consulting firm Barry-Wehmiller, a $3 billion organization with nearly 12,000 team members, united by a common belief: to use the power of business to build a better world. **Job Description:** **About the Role** We’re looking for a Marketing Lead to help shape how we connect with our customers and tell our story. In this role, you’ll develop and execute integrated marketing strategies that drive brand awareness, support sales, and create meaningful customer engagement. You’ll partner closely with cross-functional teams and play a key role in bringing our marketing initiatives to life—from strategy through execution. This is a great fit for someone who enjoys both big-picture thinking and hands-on marketing work. **What You’ll Do** * Develop and execute multi-channel marketing campaigns aligned to business goals * Lead planning and execution of trade shows and events (booth design, messaging, presence) * Support sales enablement through tools, content, and marketing assets * Manage and enhance platforms like Showpad and website content * Build strong relationships with industry associations and partners * Help create engaging content (presentations, collateral, photos, videos) * Measure campaign performance and use insights to improve results * Bring structure to marketing through scalable processes and strong project management **What You Bring** * Bachelor’s d