MarketingExecutive

[Informa Markets](https://www.informamarkets.com/en/home.html), a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. This role is based in our Ha Phan Building Office * Work with Line Manager to prepare marketing plans within key objectives by identifying target audiences, objectives, promotional activities and desired outcomes of the marketing plan. * Execute integrated marketing campaigns across multiple channels to effectively attract and engage target audiences. * Create user-friendly, on-trend marketing materials for campaigns and events, including digital and print content * Manage marketing channels effectively, ensuring strong engagement and maximizing campaign ROI. * Monitor and analyse campaign metrics to ensure effectiveness and suggest improvements. * Execute market research, analyse customer feedback, and track competitor activities to develop data-driven marketing strategies for key projects. * Generate creative marketing ideas to attract attention and stand out in a competitive market. * Maintain detailed records supporting event marketing plans and reports. * Provide administrative support to ensure smooth operations. * Ensure vendor/partner execution and payments comply with contract terms: on-time, in-scope deliverables. * Responsibility for managing the marketing budget, ensuring cost-efficiency, especially in major promotional campaigns. * Carry out other tasks assigned by the line manager. ## Qualifications * Bachelor’s Degree, and at least 1+ y