Informa Group Plc.
B2B event industry
MarketingExecutive
“Marketing Executive at Informa Group Plc.. Skills: Marketing plans, Campaign implementation, Market research, Competitor monitoring, Marketing strategy development, Marketing campaign execution, Content production, Graphic design coordination, Event production coordination, Cross-functional promotion negotiation, Marketing campaign reporting and evaluation, Marketing trend analysis. Prepare marketing plans within key objectives by identifying target audiences, objectives, promotional activities ”
What You'll Achieve.
Achieve key objectives of the marketing plan; Develop an accurate and effective marketing strategy; Generate valuable leads; Improve marketing campaigns and customer targeting
Industry & Context.
Practical thinking; strategic thinking
Required to work in-person in the office five days a week
What They're Looking For.
Must Have
Bachelor’s Degree, at least 2 years of experience working in Marketing / Communication / Advertising / Business Development or related fields, Well organized and time management skill, Practical and strategic thinking, Communication and interpersonal skills, Speaking and writing English fluently
Nice to Have
Experience in the B2B event industry is a plus
What You'll Do.
Prepare marketing plans within key objectives by identifying target audiences
promotional activities and desired outcomes of the marketing plan
Brain-storming and implementing detailed campaign for every targeted marketing activities and channels
Conducting market research and monitoring competitors’ activities subject to relevant projects to develop an accurate and effective marketing strategy
Generating and executing marketing campaigns across social media platforms
Producing creative content for all marketing material
Creating and working with graphic designers to produce materials of visual impact and in line with the projects’ concepts and requirements
Coordinating with third party to produce event’s photo and video productions
Working with partners to maintain powerful cross-functional promotion by negotiating barter deals
Generating reports frequently to evaluating and reviewing all marketing campaigns after every project by coordinating with other relevant teams (Marketing
Staying up to date on current marketing trends and contribute to team culture by sharing ideas to improve marketing campaigns and customer targeting
Carrying out other tasks assigned by the line manager
How You'll Work.
Team & Collaboration
Coordinating with other relevant teams (Marketing, Sales, Operations); Contribute to team culture by sharing ideas; Collaborate with teams around the world
Communication Scope
Communication skills; interpersonal skills; Speaking and writing English fluently
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