MarketingExecutive

Energy Capital & Power (ECP) is an Africa-focused global leading investment platform for the energy sector. Through a series of events, online content and investment reports, ECP unites the entire energy value chain – from oil and gas exploration to renewable power – and facilitates global and intra-African investment and collaboration. ECP is dedicated to bringing investment to all segments of the energy value chain in Africa and globally, including hydrocarbons exploration and production, gas-to-power, refining and petrochemicals, power infrastructure, nuclear energy and solar, wind and hydroelectric power. ECP puts a premium on creating connections and provides access to information and exposure to deals that African energy businesses need to grow. We are looking for an experienced and dynamic French speaking Marketing Executive to work with show teams to plan marketing campaigns for ECP projects that include corporates, strategic communications, media, conferences, and events to meet strategic and commercial objectives. This role plays an integral part in reaching a highly targeted audience within Francophone countries. MAIN DUTIES AND RESPONSIBILITIES * Contribute to all aspects of marketing activities, ensuring best practice marketing techniques, and communicating a clear promotional message. * Work with Marketing Director and Marketing Lead to draft the marketing strategy and then implement accordingly. * Create and issue promotional electronic newsletters (HTML & Text); implement A/B testing, measure effectiveness and adapt according to insights. Become an ‘expert’ in what constitutes an effective email campaign. * Develop and implement social media content plan across products and channels aligned with overall marketing strategy. * Maintain websites, apply SEO knowledge, and recommend ways to enhance user journey. * Utilize and manage digital tools (i.e. mobile app, survey tool, GA4, Hubspot, GleanIn, Canva, Adobe Suite, etc) to enhance campaigns. * Manage