Rbc
MarketingEngineer
“Marketing Engineer at Rbc. Skills: AI agents, Content creation, Marketing data, SEO. Support SEO and AEO initiatives. Build and optimize AI agent workflows”
What You'll Achieve.
Accelerate content creation and insight gathering practice; Build systems for scalable content creation; Uncover insights from marketing data; Spot opportunities to improve; Improve team efficiency; Measure content effectiveness and visibility; Contribute meaningfully to strategic initiatives
Industry & Context.
Resourcefulness in problem-solving with available tools
Must be able to work in-office in Toronto
What They're Looking For.
Must Have
1-3 years of relevant experience, Experience in marketing functions within fast-paced and high-volume environments, Demonstrated interest or experience with AI tools, agents, or workflow automation platforms, understanding of digital marketing fundamentals, SEO principles, and content strategy, Track record of using AI tools effectively through clear prompting and iterative refinement, Advanced proficiency in Microsoft Excel (pivot tables, formulas, data analysis), Excellent analytical thinking with ability to extract insights from data and translate them into action, Outstanding organizational skills and attention to detail with proven ability to manage multiple projects, Exceptional written and verbal communication skills for cross-functional collaboration, Comfort working in ambiguous environments and resourcefulness in problem-solving with available tools, Foundational coding knowledge (Python, JavaScript, or similar languages), Must be able to work in-office in Toronto, with 1-2 day remote flexibility a week
Nice to Have
Experience with data visualization tools, Familiarity with web analytics platforms, Understanding of Answer Engine Optimization (AEO) and AI search, Experience building reusable prompt templates or AI agent workflows, Exposure to marketing automation platforms or process optimization tools, Experience working within the financial services industry, Previous involvement in AI implementation projects or experimentation, Background in statistical analysis or data science fundamentals
What You'll Do.
Support SEO and AEO initiatives
Build and optimize AI agent workflows
Automate repetitive marketing content tasks
Improve team efficiency
Collaborate with cross-functional marketing teams
Identify process and content improvement opportunities
Analyze marketing performance data
Monitor key metrics across search and AI platforms
Report trends and competitive intelligence
Assist in implementing data collection systems
Measure content effectiveness and visibility
Maintain organized documentation of workflows
Support testing and iterating on AI-powered marketing experiments
Contribute to scalable content strategies
How You'll Work.
Team & Collaboration
Collaborate with cross-functional marketing teams; Collaborate with diverse teams across Canada's largest financial institution
Communication Scope
Exceptional written and verbal communication skills; Communication & Stakeholder Management
Process & Methodology
Project Management, Organization
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