Home Instead
Healthcare
Marketing&EngagementLead
“Marketing & Engagement Lead at Home Instead. Skills: Marketing, Social media, Community engagement, Content creation. Develop recruitment marketing campaigns. Deliver recruitment marketing campaigns”
What You'll Achieve.
Attract high quality Care Professionals; Drive caregiver applications; Drive new client enquiries; Raise brand awareness
Industry & Context.
Occasional travel
What They're Looking For.
Must Have
Marketing experience essential, Social media management essential, Writing skills essential, Confident using Canva, Confident using Meta Business Suite, Confident using basic analytics tools, Excellent communication skills, Excellent relationship building skills, Proactive mindset, Ability to work independently
Nice to Have
Experience in the care sector
What You'll Do.
Develop recruitment marketing campaigns
Deliver recruitment marketing campaigns
Create engaging social media content
Create digital assets
Create storytelling pieces
Manage advertising on job boards
Manage advertising on social channels
Manage advertising on local platforms
Leverage data to optimise campaigns
Build relationships with local organisations
Build relationships with community groups
Build relationships with referral partners
Represent Home Instead at events
Represent Home Instead at meetings
Represent Home Instead at fairs
Represent Home Instead at forums
Support outreach activities
Raise brand awareness
Generate client enquiries
Assist with partnerships
Assist with promotional events
Manage social media accounts
Grow social media accounts
Respond to enquiries promptly
Respond to comments promptly
Report on performance
Report on opportunities
Support caregiver engagement initiatives
Support caregiver retention initiatives
Collaborate with recruitment teams
Collaborate with care teams
How You'll Work.
Team & Collaboration
Recruitment teams; Care teams
Communication Scope
Content writing; Community engagement
Applying for this Marketing & Engagement Lead role?
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ANONYMOUS · UNFILTERED
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