Wells Fargo
Financial Services
MarketingDirectorPerformance
“Marketing Director - Performance at Wells Fargo. Skills: Performance media, Paid media, Customer growth, Media strategy. Lead team for buying. Lead team for planning”
What You'll Achieve.
Profitably drive customer growth; Hit targets critical to firm; Deliver annual production goals
Industry & Context.
Analytical understanding; Business acumen; Review analytical results; Make business decisions
Travel up to 10%, Hybrid work schedule, Not eligible for visa sponsorship
What They're Looking For.
Must Have
10+ years Marketing experience, 10+ years Digital Marketing experience, 10+ years Digital Platforms experience, 10+ years Social Media experience, 4+ years management experience, 4+ years leadership experience
Nice to Have
10+ years leading media strategies, Video media strategies experience, Radio media strategies experience, Digital channels media strategies experience, Attract, retain, develop talent, Deliver clear presentations, Deliver compelling presentations, Lead cross-functional team, Lead internal partners, Lead external partners, Develop roadmaps for innovation, Thrive in fast-paced environment, Navigate highly matrixed environment, Analytical understanding, Business acumen, Deep experience reviewing analytical results, Make business decisions, Drive new customers, Balance growth via media strategies
What You'll Do.
Lead team for planning
Lead team for optimization
Acquire customers via paid media
Drive growth via paid media
Partner with Search Center lead
Build consistency in optimization
Build best practices in optimization
Deliver annual production goals
Provide leadership to team
Provide mentorship to team
Provide development to team
Review analytical results
Make business decisions
Balance growth via media strategies
Partner across CBL Marketing
Partner with line-of-business leaders
Ensure media strategies congruent
Meet firm-wide business objectives
Provide performance updates
Manage allocation of resources
Manage paid media vendors
Manage lower funnel vendors
Develop roadmap for solutions
Drive innovative solutions
Focus on AI technologies
Focus on Gen AI technologies
How You'll Work.
Team & Collaboration
Cross-functional teams; Agency of record; Key publishers; Key affiliates; Product marketing teams; CBL Marketing; Line-of-business marketing leaders; Internal partners; External partners
Communication Scope
Performance updates; Executive presentations
Process & Methodology
Roadmap development
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