Wells Fargo
Financial Services
MarketingDirector-Performance
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optimal for Director candidates.
“Marketing Director - Performance at Wells Fargo. Skills: Performance media, Paid media, Customer growth, Media strategy. Lead team for buying. Lead team for planning”
What You'll Achieve.
Profitably drive customer growth; Hit targets critical to firm; Deliver annual production goals
Industry & Context.
Analytical understanding; Business acumen; Review analytical results; Make business decisions
Travel up to 10%, Hybrid work schedule, Not eligible for visa sponsorship
What They're Looking For.
Must Have
10+ years Marketing experience, 10+ years Digital Marketing experience, 10+ years Digital Platforms experience, 10+ years Social Media experience, 4+ years management experience, 4+ years leadership experience
Nice to Have
10+ years leading media strategies, Video media strategies experience, Radio media strategies experience, Digital channels media strategies experience, Attract, retain, develop talent, Deliver clear presentations, Deliver compelling presentations, Lead cross-functional team, Lead internal partners, Lead external partners, Develop roadmaps for innovation, Thrive in fast-paced environment, Navigate highly matrixed environment, Analytical understanding, Business acumen, Deep experience reviewing analytical results, Make business decisions, Drive new customers, Balance growth via media strategies
What You'll Do.
Lead team for planning
Lead team for optimization
Acquire customers via paid media
Drive growth via paid media
Partner with Search Center lead
Build consistency in optimization
Build best practices in optimization
Deliver annual production goals
Provide leadership to team
Provide mentorship to team
Provide development to team
Review analytical results
Make business decisions
Balance growth via media strategies
Partner across CBL Marketing
Partner with line-of-business leaders
Ensure media strategies congruent
Meet firm-wide business objectives
Provide performance updates
Manage allocation of resources
Manage paid media vendors
Manage lower funnel vendors
Develop roadmap for solutions
Drive innovative solutions
Focus on AI technologies
Focus on Gen AI technologies
How You'll Work.
Team & Collaboration
Cross-functional teams; Agency of record; Key publishers; Key affiliates; Product marketing teams; CBL Marketing; Line-of-business marketing leaders; Internal partners; External partners
Communication Scope
Performance updates; Executive presentations
Process & Methodology
Roadmap development
Full Job Description
**About this role:** Wells Fargo is seeking a Growth Marketing Media Director to oversee a team responsible for developing, leading, and managing performance paid media strategies (e.g. search, affiliates) in the Consumer Banking and Lending division. This is a new role that will be responsible for profitably driving customer growth for multiple Lines of Business – hitting targets critical to the firm -- while leading a team of media strategists, channel, and optimization experts. The landscape has changed quickly; a great candidate will be able to lean on strong experience of what has worked in the past, but be open / excited to think differently about how to win going forward. This role has high-visibility and will regularly interface with senior leaders across the Firm, be a key relationship owner with our agency of record and key publishers and affiliates. You will also work closely with product marketing teams and help build consistency and best practices across the Firm. Must be a strong leader who can manage a direct team and influence cross-functional teams. **Why Wells Fargo:** Are you looking for more? Find it here. At Wells Fargo, we're more than a financial services leader – we’re a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job – it’s about finding all of the elements to help you thrive, in one place. [Living the Well Life](https://www.wellsfargojobs.com/en/well-life/) means you’re supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You’ll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it – Wells Fargo once again ranked in the top five on the 2026 LinkedIn Top Companies list of best workplaces “to grow your career” in the U.S. J
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