Wells Fargo

Financial Services

MarketingDirector-Performance

$159–305k Charlotte, North Carolina, United States FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Marketing Director - Performance at Wells Fargo. Skills: Performance media, Paid media, Customer growth, Media strategy. Lead team for buying. Lead team for planning”

What You'll Achieve.

Profitably drive customer growth; Hit targets critical to firm; Deliver annual production goals

Industry & Context.

Financial Services
Problems you'll solve

Analytical understanding; Business acumen; Review analytical results; Make business decisions

Eligibility Requirements

Travel up to 10%, Hybrid work schedule, Not eligible for visa sponsorship

What They're Looking For.

Must Have

10+ years Marketing experience, 10+ years Digital Marketing experience, 10+ years Digital Platforms experience, 10+ years Social Media experience, 4+ years management experience, 4+ years leadership experience

Nice to Have

10+ years leading media strategies, Video media strategies experience, Radio media strategies experience, Digital channels media strategies experience, Attract, retain, develop talent, Deliver clear presentations, Deliver compelling presentations, Lead cross-functional team, Lead internal partners, Lead external partners, Develop roadmaps for innovation, Thrive in fast-paced environment, Navigate highly matrixed environment, Analytical understanding, Business acumen, Deep experience reviewing analytical results, Make business decisions, Drive new customers, Balance growth via media strategies

What You'll Do.

Lead team for planning

Lead team for optimization

Acquire customers via paid media

Drive growth via paid media

Partner with Search Center lead

Build consistency in optimization

Build best practices in optimization

Deliver annual production goals

Provide leadership to team

Provide mentorship to team

Provide development to team

Review analytical results

Make business decisions

Balance growth via media strategies

Partner across CBL Marketing

Partner with line-of-business leaders

Ensure media strategies congruent

Meet firm-wide business objectives

Provide performance updates

Manage allocation of resources

Manage paid media vendors

Manage lower funnel vendors

Develop roadmap for solutions

Drive innovative solutions

Focus on AI technologies

Focus on Gen AI technologies

How You'll Work.

Team & Collaboration

Cross-functional teams; Agency of record; Key publishers; Key affiliates; Product marketing teams; CBL Marketing; Line-of-business marketing leaders; Internal partners; External partners

Communication Scope

Performance updates; Executive presentations

Process & Methodology

Roadmap development

Full Job Description

**About this role:** Wells Fargo is seeking a Growth Marketing Media Director to oversee a team responsible for developing, leading, and managing performance paid media strategies (e.g. search, affiliates) in the Consumer Banking and Lending division. This is a new role that will be responsible for profitably driving customer growth for multiple Lines of Business – hitting targets critical to the firm -- while leading a team of media strategists, channel, and optimization experts. The landscape has changed quickly; a great candidate will be able to lean on strong experience of what has worked in the past, but be open / excited to think differently about how to win going forward. This role has high-visibility and will regularly interface with senior leaders across the Firm, be a key relationship owner with our agency of record and key publishers and affiliates. You will also work closely with product marketing teams and help build consistency and best practices across the Firm. Must be a strong leader who can manage a direct team and influence cross-functional teams. **Why Wells Fargo:** Are you looking for more? Find it here. At Wells Fargo, we're more than a financial services leader – we’re a global trailblazer committed to driving innovation, empowering communities, and helping our customers succeed. We believe that a meaningful career is much more than just a job – it’s about finding all of the elements to help you thrive, in one place. [Living the Well Life](https://www.wellsfargojobs.com/en/well-life/) means you’re supported in life, not just work. It means having robust benefits, competitive compensation, and programs designed to help you find work-life balance and well-being. You’ll be rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. And we’re recognized for it – Wells Fargo once again ranked in the top five on the 2026 LinkedIn Top Companies list of best workplaces “to grow your career” in the U.S. J

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