Flow
real estate
MarketingDirector,MENA
“Marketing Director, MENA at Flow. Skills: Brand & Upper Funnel Marketing, Mid Funnel & Growth Marketing, Performance & Lower Funnel Marketing, Leadership & Cross-Functional Partnership. Own the full marketing stack for Flow across the region. Define and steward the Flow brand across MENA”
What You'll Achieve.
Fill a building; Set and hit clear targets for cost per lead, cost per lease, occupancy ramp, and retention; Ensure every marketing dollar maps to occupancy and revenue
Industry & Context.
What They're Looking For.
Must Have
10+ years of marketing experience, with a meaningful portion in senior roles owning both brand and performance, Deep, current understanding of the KSA and UAE markets — consumer behavior, media landscape, regulatory nuances, and cultural context, Genuine fluency across the funnel: equally credible briefing a brand campaign, negotiating PR coverage, and interrogating a paid media dashboard, analytical foundation, comfortable with attribution models, CAC/LTV thinking, and marketing mix modeling, Experience leading multidisciplinary teams and managing agencies across multiple markets, A builder's mindset — comfortable operating in a fast-paced, high-growth environment where the function is being built in real time
Nice to Have
Arabic fluency is a plus, Proven track record building and scaling marketing functions, ideally in residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth tech
What You'll Do.
Own the full marketing stack for Flow across the region
Define and steward the Flow brand across MENA
and earned media strategy
and lifecycle marketing engines
Lead the growth function across organic social
and referral programs
Develop community-led marketing programs
Own paid acquisition end-to-end
Set and hit clear targets for cost per lead
Partner closely with leasing and operations teams
and lead a high-performing marketing team
and accountability standards
Partner with property leadership
Manage agency relationships
How You'll Work.
Team & Collaboration
Partner with property leadership, leasing, product, and global marketing to align local execution with company strategy; Partner closely with leasing and operations teams to ensure the lead-to-lease funnel is tight
Communication Scope
English and Arabic media communication
Applying for this Marketing Director, MENA role?
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