Abbott
Healthcare
MarketingDirectorInternational(m/f/d)
“Marketing Director International (m/f/d) at Abbott. Skills: International marketing strategy, Commercial strategy, Portfolio leadership, Product launch execution, Market analysis, Cross-functional leadership. Define and lead international marketing strategy, aligning with global priorities while adapting to diverse market, regulatory, and healthcare environments.. Drive successful global product launches, ensuring positioning, rapid adoption, and execution excellence across regions.”
What You'll Achieve.
Drive sustained, profitable growth across 80+ countries; Achieve growth across diverse regions with differing market maturity
Industry & Context.
Outstanding strategic planning and analytical capability; Ability to lead through ambiguity, make high-quality decisions without precedent, and drive organizational alignment across geographies.
Travel: Yes, 15 % of the Time
What They're Looking For.
Must Have
Degree in Business, Marketing, technical or scientific discipline, Written and verbal fluency in English is required, 12–15+ years of progressive commercial leadership experience in Medical Devices, Diagnostics, or Healthcare, including experience leading multi country marketing teams, Proven experience driving strategy and execution across multiple international regions (EMEA, APAC, LATAM, Japan, or similar), understanding of global healthcare systems, reimbursement environments, regulatory landscapes, and clinical workflows, Demonstrated leadership in digital marketing, omnichannel strategy, and global brand development, Experience leading complex global launch programs and lifecycle management for diagnostic or medical device portfolios, Outstanding strategic planning and analytical capability, with a track record of shaping commercial strategy and influencing senior stakeholders, Demonstrated success in developing and executing commercial plans that achieve growth across diverse regions with differing market maturity, ability to lead through ambiguity, make high-quality decisions without precedent, and drive organizational alignment across geographies, Entrepreneurial and results-driven mindset, Effective at cross-functional leadership and collaboration with operations, regulatory, MA, market access, supply chain, finance, legal, compliance, HR, and customer service, Exceptional communication and influencing skills, capable of navigating complex stakeholder environments and leading global dialogues
Nice to Have
Additional language skills in Arabic would be a distinct advantage
What You'll Do.
Define and lead international marketing strategy
aligning with global priorities while adapting to diverse market
and healthcare environments.
Drive successful global product launches
and execution excellence across regions.
Develop and implement international marketing plans
including segmentation
and channel strategy.
Create globally aligned
locally adaptable messaging
Analyze market trends
and competitive dynamics to inform strategy and investment decisions.
Partner with Regional GMs and country leaders to ensure effective
consistent execution.
Engage and develop relationships with global and regional Key Opinion Leaders to build advocacy and drive adoption.
Support market access through health economic tools and value-based messaging.
Lead international training programs and early adopter initiatives to accelerate uptake and best practice sharing.
Manage marketing budgets and contribute to forecasting
and long-range strategy.
Collaborate cross-functionally (Marketing
etc. ) to ensure alignment and delivery.
Represent international markets in global business reviews and governance forums.
Identify and scale innovative strategies to accelerate growth and strengthen market presence.
How You'll Work.
Team & Collaboration
Work closely with international leadership, regional sales, and cross-functional teams to ensure alignment.; Engage KOLs, agencies, and strategic partners to strengthen brand presence and customer engagement.; Collaborate cross-functionally (Marketing, Medical, Regulatory, Market Access, Supply Chain, Finance, etc. ) to ensure alignment and delivery.
Communication Scope
Exceptional communication and influencing skills, capable of navigating complex stakeholder environments and leading global dialogues.; Written and verbal fluency in English is required.
Process & Methodology
Experience leading complex global launch programs and lifecycle management for diagnostic or medical device portfolios.
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