MarketingDirector

## Description • About the Company: We are a fast-growing electrical transformer company with a national footprint and a bold vision: to disrupt a traditional industry through speed, service, and smart positioning. As we enter our next phase of growth, we are looking for a strategic, resourceful, and data-driven Marketing Director who can help us double sales within the next year and establish our brand as a go-to leader in the transformer space for service, rentals, and sales. • Position Overview: The Marketing Director will develop, execute, and optimize the company's full-funnel marketing strategy — from brand positioning and digital presence to lead generation and customer engagement. This role requires a strong strategic thinker who is hands-on, creative, and comfortable operating with a lean budget and team. You will partner closely with sales leadership, leverage trusted third-party vendors, and build a scalable marketing engine that fuels rapid growth in a highly technical, B2B industrial market. • Key Responsibilities: • Strategy & Leadership: Develop a comprehensive marketing strategy aligned with aggressive revenue goals, including a plan to support the goal of doubling sales in the next 12 months; define and strengthen market positioning, value proposition, and brand identity; build short-term wins while setting up long-term scalable systems; partner with executive leadership to align marketing with sales, product roadmap, and company priorities; establish and maintain the annual marketing budget. • Demand Generation & Growth: Own lead generation across digital, outbound, partner, and channel marketing; implement and optimize key marketing systems (website, CRM integrations, email automation, analytics); set KPIs, track ROI, and optimize performance; build campaigns targeting utilities, industrials, EPCs, distributors, renewable developers, and service providers. • Brand & Digital Marketing: Oversee and optimize website, messaging, and UX to position the