Genomenon
Genomics
MarketingDirector,ClinicalDiagnostics—Genomics
“Marketing Director, Clinical Diagnostics — Genomics at Genomenon. Skills: Clinical channel marketing, Startup experience, ABM motion at enterprise accounts, Partner/channel alliance program management, Buyer fluency with molecular pathologists, lab directors, and variant scientists, Strategy development and execution, Pipeline and revenue accountability. Run both an ABM motion at enterprise accounts and a real partner/channel alliance program. Set strategy and run plays in a player-coach environ”
What You'll Achieve.
Account-level pipeline impact; Hit marketing-sourced or influenced number
Industry & Context.
Data-Driven: Ask a lot of questions and look to the evidence for answers
What They're Looking For.
Must Have
8+ years of B2B marketing experience, 5+ years in life sciences, molecular diagnostics, NGS, genomics SaaS, or adjacent industries, Hands-on ABM ownership at enterprise accounts, Formal partner marketing track record, Enterprise sales partnership experience, Product marketing fluency, Pipeline and revenue accountability, Cross-functional leadership without authority, Sharp written communication, Demonstrated buyer fluency with molecular pathologists, lab directors, and variant scientists, Startup experience, building from scratch and owning projects from end-to-end, Direct experience marketing into clinical diagnostic labs, molecular labs, or hospital labs (NGS, variant interpretation, in-vitro diagnostics), or a closely adjacent industry such as genomics SaaS, sequencing platforms, CDx, or real-world evidence, Proven ability to lead without authority in a matrix environment, with examples of shared-resource management and cross-functional delivery, Excellent written and verbal communication able to write a one-page strategy memo and a compelling partner brief equally well, organizational skills and ability to manage multiple workstreams and priorities simultaneously
Nice to Have
Existing relationships with molecular pathology directors, lab directors, or variant scientists at named clinical lab accounts, Marketplace and channel-partner experience (e.g., OEM co-marketing programs), Prior experience marketing a product through an FDA recognition, 510(k), or comparable regulated milestone, Background in genetics, molecular biology, or clinical lab operations (MS or PhD relevant marketing experience is preferred over a scientific background)
What You'll Do.
Run both an ABM motion at enterprise accounts and a real partner/channel alliance program
Set strategy and run plays in a player-coach environment
Execute against a clear target list
a defined play library
and warm partner relationships
Personally designed and executed ABM programs against named accounts with account-level pipeline impact
Managed joint webinars
MDF planning and reporting
Owned MQL/SQL definitions
account-level intelligence
and launches for technical B2B products
Owned a marketing-sourced or influenced number and reported against it
Directed shared resources (content
events) and delivered cross-functionally with Sales
and BD without a direct reporting line
Write a one-page strategy memo
Pressure-test messaging against a discipline framework
How You'll Work.
Team & Collaboration
Collaborate as equals and learn from one another; Cross-functional leadership without authority; Directed shared resources (content, design, web, events) and delivered cross-functionally with Sales, Product, and BD without a direct reporting line
Communication Scope
Sharp written communication; Tight, audience-tuned business writing; Excellent written and verbal communication; Able to write a one-page strategy memo; Able to write a compelling partner brief
Process & Methodology
Owning projects from end-to-end, Manage multiple workstreams and priorities simultaneously
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