Weekday AI

MarketingDirector

₹30–80L India FULL TIME Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Marketing Director at Weekday AI. Skills: Performance Marketing, digital marketing, direct response marketing, marketing psychology, data analysis, revenue forecasting, advertising spend optimization, remote team management, international team management, CRM, automation, advertising platforms, leadership, problem-solving, decision-making. Create and implement multi-channel marketing plans that generate high-quality leads. Enhance and expand landing pages to increase lead conversion rates”

What You'll Achieve.

accelerate business growth; optimize inbound marketing initiatives; drive revenue growth; scale our business; generate high-quality leads; boost conversion rates; maximize return on investment; improve user experience and tracking systems; maintain high team performance; sustain an increasing trend in customer satisfaction (CSAT)

Industry & Context.

Problems you'll solve

problem-solving; decision-making; dig deep into the details

What They're Looking For.

Must Have

Experience leading and managing a successful remote marketing team, Effectively optimized marketing landing pages to boost conversion rates, Proficient in managing paid media, content marketing, and influencer collaborations, Provide mentorship and coaching to a diverse, international marketing team, Excel at making data-driven decisions and continuously improving marketing strategies, Take full ownership of the inbound marketing function within a growing company, digital marketing and direct response marketing, marketing psychology and crafting high-converting copy, analyze data, forecast revenue, and optimize advertising spend, managing and scaling remote, international teams, CRM, automation, and advertising platforms, leadership, problem-solving, and decision-making

Nice to Have

spreadsheet expert, in-depth understanding of the complex Google Ads platform, value-based bidding

What You'll Do.

Create and implement multi-channel marketing plans that generate high-quality leads

Enhance and expand landing pages to increase lead conversion rates

Recognize top-performing marketing campaigns and scale them efficiently

Manage paid media channels

and influencer collaborations

Utilize satisfied customers to promote growth through referrals

Boost our online presence with excellent backlinks

and strategies to improve search rankings

Supervise the implementation of structured snippets

Lead and oversee an international marketing team

Hold regular one-on-one and team meetings to discuss performance

and coaching to maintain high team performance

Collaborate closely with technical and product teams to improve user experience and tracking systems

Monitor and analyze essential marketing metrics to maximize return on investment

Perform funnel analysis to identify areas needing improvement

Continuously test and refine offers

and promotional strategies

Work collaboratively with internal departments to improve workflows and ensure compliance

Resolve customer issues and maintain high client satisfaction levels

Develop and implement strategies to sustain an increasing trend in customer satisfaction (CSAT)

How You'll Work.

Team & Collaboration

Provide mentorship and coaching to a diverse, international marketing team; Lead and oversee an international marketing team; Hold regular one-on-one and team meetings to discuss performance, challenges, and opportunities; Collaborate closely with technical and product teams to improve user experience and tracking systems; Work collaboratively with internal departments to improve workflows and ensure compliance; consistently and deeply engaged with your team, collaborating and driving results together

Full Job Description

**This role is for one of the Weekday's clients** **Salary range: Rs 3000000 - Rs 8000000 (ie INR 30 - 80 LPA) ** Min Experience: 5 years Location: remote romania, Remote (India) JobType: full-time ### **Are You Ready to Lead a High-Performing Marketing Team to Accelerate Our Business Growth?** 1. Do you have experience leading and managing a successful remote marketing team? 2. Have you effectively optimized marketing landing pages to boost conversion rates? 3. Are you proficient in managing paid media, content marketing, and influencer collaborations? 4. Can you provide mentorship and coaching to a diverse, international marketing team? 5. Do you excel at making data-driven decisions and continuously improving marketing strategies? 6. Are you prepared to take full ownership of the inbound marketing function within a growing company? If you answered **yes** to these questions, we would be excited to connect with you! ### **Job Overview:** As the **Director of Performance Marketing,** you will be a key driver of revenue growth and will optimize our inbound marketing initiatives. Your responsibilities include leading and managing a global team focused on paid media, influencer marketing, and content marketing, as well as overseeing lead generation and conversion optimization. Your expertise in digital marketing, strong team leadership, and data-driven decision-making will be critical to scaling our business. If you consider yourself a "creative" person, this role may not be the best fit. We are seeking someone who is a spreadsheet expert and who has an in-depth understanding of the complex Google Ads platform. If you're unfamiliar with value-based bidding, we kindly ask that you do not apply. At the same time, you cannot operate as a lone wolf or try to do everything on your own. You must be capable of delegating, mentoring, and holding your team members accountable to high standards. You should be willing to "dig deep" into the details when necessary. If your approa

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