Valsoft Corporation
SaaS
MarketingDirector
“Marketing Director at Valsoft Corporation. Skills: Marketing engine, Lead generation engine, AI strategy, Marketing operations, Sales enablement. Own the full marketing function from brand and content to paid search, SEO, and sales enablement. Manage the agency relationship”
What You'll Achieve.
Ensure every activity has a clear line to revenue; Build a structured, cost-conscious lead generation engine; Prioritize near-term pipeline impact; Methodically laying the foundations for long-term digital authority using all available AI tools; Campaign metrics, pipeline contribution, cost per lead, and conversion tracking
Industry & Context.
What They're Looking For.
Must Have
3-6 years in a B2B SaaS marketing role, Track record running demand generation campaigns end-to-end (list build to conversion), Experience managing or collaborating with an external digital agency, Proficient with HubSpot, Clay, Smartlead, and LinkedIn Campaign Manager, Confident user of AI tools in a marketing context: able to evaluate, implement, and embed AI solutions across content, prospecting, and campaign workflows, Strategic thinker on AI adoption: experience defining or contributing to an AI strategy, not just using individual tools, Data-driven: campaign metrics, pipeline contribution, cost per lead, and conversion tracking, Collaborative by nature you see yourself as part of the revenue team, not a separate department
Nice to Have
Experience in EDI, supply chain, ERP, e-invoicing, or procurement technology, Familiarity with intent data tools and signal-based outreach workflows, Experience building or managing microsites (Webflow, WordPress, Framer, or similar), Background in a scale-up or PE-backed growth environment
What You'll Do.
Own the full marketing function from brand and content to paid search
Manage the agency relationship
Own the day-to-day execution
AI roadmap for sales & marketing
Embed AI into sales workflows
Content & copy at scale
Reporting & optimization
Monitor AI evolutions
SDR collaterals: case studies
How You'll Work.
Team & Collaboration
Working alongside an external agency partner; In close alignment with the UK sales team; Work hand-in-hand with UK BDRs and Account Executives; Connective tissue between marketing and the SDR team; Collaborative by nature you see yourself as part of the revenue team, not a separate department; Work alongside experienced AEs and BDRs in a collaborative, results-driven culture
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