Valsoft Corporation

SaaS

MarketingDirector

Erlangen, Germany FULL TIME Remote Friendly
The Brief

“Marketing Director at Valsoft Corporation. Skills: Marketing engine, Lead generation engine, AI strategy, Marketing operations, Sales enablement. Own the full marketing function from brand and content to paid search, SEO, and sales enablement. Manage the agency relationship”

What You'll Achieve.

Ensure every activity has a clear line to revenue; Build a structured, cost-conscious lead generation engine; Prioritize near-term pipeline impact; Methodically laying the foundations for long-term digital authority using all available AI tools; Campaign metrics, pipeline contribution, cost per lead, and conversion tracking

Industry & Context.

SaaS

What They're Looking For.

Must Have

3-6 years in a B2B SaaS marketing role, Track record running demand generation campaigns end-to-end (list build to conversion), Experience managing or collaborating with an external digital agency, Proficient with HubSpot, Clay, Smartlead, and LinkedIn Campaign Manager, Confident user of AI tools in a marketing context: able to evaluate, implement, and embed AI solutions across content, prospecting, and campaign workflows, Strategic thinker on AI adoption: experience defining or contributing to an AI strategy, not just using individual tools, Data-driven: campaign metrics, pipeline contribution, cost per lead, and conversion tracking, Collaborative by nature you see yourself as part of the revenue team, not a separate department

Nice to Have

Experience in EDI, supply chain, ERP, e-invoicing, or procurement technology, Familiarity with intent data tools and signal-based outreach workflows, Experience building or managing microsites (Webflow, WordPress, Framer, or similar), Background in a scale-up or PE-backed growth environment

What You'll Do.

Own the full marketing function from brand and content to paid search

Manage the agency relationship

Own the day-to-day execution

AI roadmap for sales & marketing

Embed AI into sales workflows

Content & copy at scale

Reporting & optimization

Monitor AI evolutions

SDR collaterals: case studies

How You'll Work.

Team & Collaboration

Working alongside an external agency partner; In close alignment with the UK sales team; Work hand-in-hand with UK BDRs and Account Executives; Connective tissue between marketing and the SDR team; Collaborative by nature you see yourself as part of the revenue team, not a separate department; Work alongside experienced AEs and BDRs in a collaborative, results-driven culture

Free ATS check

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