Qode
Marketing and Advertising
MarketingDirector
“Marketing Director at Qode. Skills: Brand strategy, Customer acquisition, Growth planning, Go-to-market. Lead marketing strategy development. Drive brand awareness”
What You'll Achieve.
Drive brand awareness; Drive customer engagement; Drive customer acquisition; Drive revenue growth; Expand market share; Deliver measurable business impact; Strengthen brand equity; Strengthen brand trust; Strengthen brand consideration; Strengthen brand preference; Deliver qualified leads; Increase test rides; Increase product trial; Support conversion into vehicle sales; Support conversion into service adoption; Build capability; Build execution discipline; Build high-performance culture
Industry & Context.
Analytical thinking; Performance measurement
What They're Looking For.
Must Have
Bachelor's degree in Marketing, 10-15 years marketing experience, Consumer marketing experience, Brand building experience, Demand generation experience, Go-to-market execution experience, Agency management experience, Media budgets experience, Integrated campaigns experience, Multi-channel marketing experience, Written and spoken English, Written and spoken Vietnamese
Nice to Have
MBA or advanced degree, Matrix environment experience, Multinational environment experience, Joint venture environment experience, Vietnam market experience, Launch-stage business experience, Growth-stage business experience, Category-creation environment experience, Automotive industry experience, Mobility industry experience, EV industry experience, Technology industry experience, Consumer durables industry experience, Energy industry experience, Retail industry experience, Consumer-facing sectors experience, Retail channel marketing experience, Work with sales teams experience, Work with distribution teams experience
What You'll Do.
Lead marketing strategy development
Drive brand awareness
Drive customer engagement
Drive customer acquisition
Lead consumer acquisition
Lead dealer engagement
Lead ecosystem growth
Lay foundation for brand equity
Lay foundation for commercial performance
Shape long-term brand vision
Shape market position
Build differentiated brand
Drive long-term market share
Ensure marketing contributes to business plan
Ensure marketing contributes to growth ambition
Develop brand strategy
Develop consumer insights
Develop go-to-market plans
Develop integrated campaigns
Develop retail marketing
Develop channel marketing
Develop media planning
Develop digital marketing
Develop demand generation
Work cross-functionally
Build market presence
Accelerate conversion
Develop annual marketing strategy
Develop long-term marketing strategy
Align marketing strategy with business objectives
Align marketing strategy with launch milestones
Align marketing strategy with revenue targets
Align marketing strategy with market share ambition
Translate business plan into marketing priorities
Translate business plan into growth initiatives
Translate business plan into execution plans
Lead go-to-market planning
Define target audience
Develop value proposition
Develop launch campaigns
Develop channel support plans
Develop customer communication strategy
Identify growth opportunities
Identify priority customer segments
Identify route-to-market implications
Support portfolio strategy
Support product positioning
Support pricing recommendations
Ensure marketing investments link to business impact
Manage brand presence
Ensure consistent positioning
Ensure consistent messaging
Ensure consistent tone
Ensure consistent visual identity
Define long-term brand vision
Define differentiated market positioning
Define value proposition
Develop compelling brand narratives
Communicate smart electric mobility value
Communicate battery swapping convenience
Communicate lower total cost of ownership
Communicate sustainability benefits
Communicate ecosystem advantage
Lead initiatives to strengthen brand equity
Lead initiatives to strengthen brand trust
Lead initiatives to strengthen brand consideration
Lead initiatives to strengthen brand preference
Lead integrated marketing campaigns
Drive awareness through campaigns
Drive interest through campaigns
Drive trial through campaigns
Drive conversion through campaigns
Oversee campaign strategy
Oversee creative development
Oversee media planning
Oversee launch execution
Ensure campaign business impact
Ensure campaign brand consistency
Manage launch communications
Manage brand storytelling
Manage content development
Manage reputation-building initiatives
Ensure campaigns are insight-led
Ensure campaigns are well-targeted
Optimize campaigns for performance
Optimize campaigns for brand building
Develop communication platforms
Support key customer priorities
Support key stakeholder priorities
Gather consumer insights
Analyze consumer insights
Analyze market trends
Gather competitor activity
Analyze competitor activity
Gather mobility trends
Analyze mobility trends
Gather channel developments
Analyze channel developments
Inform marketing strategy
Inform business strategy
Use customer feedback
Refine campaign messaging
Refine channel activation
Refine commercial propositions
Translate consumer insights into recommendations
Translate market insights into recommendations
Provide recommendations for business growth
Provide recommendations for product communication
Provide recommendations for promotional strategy
Provide recommendations for customer engagement
Support strategic decision-making
Provide insight-based recommendations
Monitor competitive environment
Monitor emerging consumer behavior
Strengthen marketing effectiveness
Strengthen business responsiveness
Design demand generation strategies
Deliver qualified leads
Increase product trial
Support conversion into vehicle sales
Support conversion into service adoption
Build customer acquisition funnels
Optimize customer acquisition funnels
Partner with sales teams
Partner with JV shareholder teams
Align campaign development
Align customer propositions
Align market priorities
Act as marketing business partner
Provide strategic recommendations
Provide performance updates
Identify growth opportunities
Develop marketing team
Build execution discipline
Build high-performance culture
Foster collaboration across functions
Ensure marketing supports business success
Ensure marketing supports market development
Ensure marketing supports execution readiness
and develop marketing team
and develop agency partners
How You'll Work.
Team & Collaboration
Cross-functional teams; Sales teams; Operations teams; Product teams; Digital teams; Finance teams; External agency partners; JV shareholder teams
Communication Scope
Presentation skills; Influencing skills; Executive presentations; Board-level reporting; Investor communications
Process & Methodology
Go-to-market planning, Campaign management
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