PhaseV
technology
MarketingDirector
“Marketing Director at PhaseV. Skills: marketing strategy, brand strategy, pipeline generation, lead generation, storytelling. Lead marketing strategy in support of continued growth. Architect brand presence and expand share of voice”
Industry & Context.
What They're Looking For.
Must Have
6+ years of modern marketing experience in brand, content, digital, or integrated marketing roles, including examples of driving marketing decisions, 3+ years of exposure to pharmaceuticals, biotech, or healthcare, Proven track record building brand identity and contributing to sales metrics, ideally at high-velocity startups, Experience developing and measuring analytically rigorous full-funnel marketing campaigns, Demonstrated ability to present to and influence executive teams, Project management expertise in fast-moving, cross-functional environments, Experience launching innovative products or establishing new market categories
Nice to Have
Global marketing experience across varied business landscapes, Experience with technical products involving complex scientific concepts, Track record of successful product launches in competitive, technical markets, Fluency with modern marketing tools and platforms
What You'll Do.
Lead marketing strategy in support of continued growth
Architect brand presence and expand share of voice
Implement marketing strategies to build sales pipeline
and generate target ROI
Refine the PhaseV story and pitch
Establish PhaseV as the category leader in AI-powered clinical development
Set the vision and execute marketing initiatives
Own marketing's contribution to pipeline generation
Build and continuously improve PhaseV’s lead engine across channels
Develop targeted marketing initiatives
and report key funnel metrics
Operationalize lead capture and follow-up workflows
Test and scale new growth experiments
Own marketing attribution and performance analytics
Create and manage social media presence
Develop and execute PhaseV's overall brand
Manage external PR agency
Own and refine PhaseV's visual brand and identity
Ensure website is built and optimized
and manage PhaseV's conference pipeline
Standardize pre-/post-event workflows
Lead presence at major industry events
Maximize commercial outcomes through pre-
and post-event workflows
Identify and execute ad-hoc opportunities for lead engagement
Set marketing priorities and plan
Define KPI targets and report marketing performance
Drive marketing decisions
Identify new business opportunities through market insights and customer feedback
Define and manage marketing budget
How You'll Work.
Team & Collaboration
Work directly with the PhaseV leadership team; Partner with Business Development, Strategy, and Product; Partner with Business Development and Alliance Management; Partner with BD to operationalize lead capture and follow-up workflows; Set marketing priorities and plan in partnership with Business Development, Alliance Management, Strategy, and Product teams; Ensure message-market alignment; Report marketing performance to leadership team; Define and manage marketing budget in collaboration with Finance
Communication Scope
Demonstrated ability to present to and influence executive teams
Process & Methodology
Project management expertise in fast-moving, cross-functional environments
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