Paytm
FinTech
MarketingDirector
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“Marketing Director at Paytm. Skills: B2B SaaS Marketing, Product Marketing, Demand Generation, Growth Marketing. Own end-to-end marketing strategy for Paytm AI products. Drive demand generation through digital campaigns, webinars, events,”
What You'll Achieve.
Pipeline generation and revenue contribution; Product adoption and customer expansion; Campaign ROI and lead quality; Sales productivity and conversion improvement; Brand visibility and thought leadership impact
Industry & Context.
What They're Looking For.
Must Have
5–7 years of experience in B2B SaaS, Product Marketing, Demand Generation, Growth Marketing, or Enterprise Marketing, Proven experience in building qualified pipeline through digital and offline marketing channels, Expertise in Product Marketing, GTM, Positioning, Messaging, and Sales Enablement, Experience marketing AI, SaaS, Martech, CRM, CPaaS, Fintech, or Enterprise Software products, Familiarity with AI-driven marketing, automation tools, CRM, and lifecycle marketing, Leadership, stakeholder management, communication, and analytical skills
Nice to Have
MBA preferred
What You'll Do.
Own end-to-end marketing strategy for Paytm AI products
Drive demand generation through digital campaigns
Build and scale AI-led (Agentic) marketing initiatives
Define product positioning
Lead product launches
and adoption campaigns
Create sales enablement assets
Build Paytm AI's brand presence through thought leadership
Partner with Customer Success teams to drive adoption
Track marketing performance across pipeline
Lead and mentor a marketing team
Collaborate closely with Sales
How You'll Work.
Team & Collaboration
Collaborating with Sales; Collaborating with Product; Collaborating with Analytics; Collaborating with Leadership
Full Job Description
## Description Marketing Director- Paytm (Inference and Agentic AI) Location: Noida Company: Paytm About Paytm: Paytm is a pioneer of digital payments in India, serving over 450 million consumers and 45 million merchants across payments, financial services, and commerce. Over the years, Paytm has built deep in-house capabilities across technology, data, and operations to operate at scale with high reliability. Paytm is building a full stack AI platform focussed on Inference and Agents, enabling large enterprises to deploy AI driven automation across sales, service, operations, and analytics. The Inference and Agentic AI team operates as a cross functional unit spanning engineering, product, data science, business management, and sales, and owns the full lifecycle of AI solutions from opportunity discovery to deployment and scale. Role Overview: Paytm is looking to hire a Marketing Director to own B2B marketing, demand generation, product marketing, and sales enablement for Paytm’s Inference and Agentic AI products. This is a managerial role that will lead a team of marketing managers and drive marketing across enterprise clients and mid market merchants. The role will be responsible for building market presence, qualified pipeline, product launches, agentic marketing initiatives, and sales enablement programs across Paytm AI products including Pi Commerce and future AI agents. The candidate will own positioning, messaging, GTM communication, lead generation, demand generation, account engagement, and customer marketing across digital, offline, and agentic channels. The role requires strong B2B SaaS marketing experience, product marketing judgment, demand generation depth, team leadership, and ability to convert AI product capabilities into clear business value. Key Responsibilities Own end-to-end marketing strategy for Paytm AI products across Enterprise and Mid-Market segments. Drive demand generation through digital campaigns, webinars, events, ABM, content, and p
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