Modulr
MarketingDirector
“Marketing Director at Modulr. Skills: Marketing strategy, Demand generation, AI workflows. Define marketing strategy. Define OKRs, goals and operating cadence”
What You'll Achieve.
Predictable, measurable demand engine; Grow impact without adding headcount
Industry & Context.
Analytical sharpness; Commercial acumen; Prioritisation; Decision-making
What They're Looking For.
Must Have
Track record of building and scaling B2B marketing functions, Confidence owning the number across pipeline, CAC, payback and attribution, Analytical sharpness and commercial acumen, Entrepreneurial mindset, Track record of driving cross-functional change, Experience across both product-led and sales-led growth motions, Experience in businesses with several products and more than one priority vertical, Outstanding communication and stakeholder management, Bias to outcomes, Judgement to focus the team on biggest difference, Real fluency with AI, Built and shipped own agents, automations and workflows, Can sit down and prototype something yourself
Nice to Have
Walk us through your work during the interview process
What You'll Do.
Define marketing strategy
goals and operating cadence
Take paid acquisition to the next level
Build rigorous testing and experimentation system
Make content a flagship strength
Drive commercial rigour
Build data and systems foundation
Sharpen how Modulr shows up in market
Make product marketing a strategic differentiator
Define ICP and positioning
Define messaging and product launches
Launch and grow ABM into large enterprise
Build partner-led motion
Help shape emerging product-led growth motion
Grow events into pipeline channel
Develop people on the team
Help them do best work
Build AI workflows and agents
Coach team to build own AI workflows
How You'll Work.
Team & Collaboration
Cross-functional change; Stakeholder management
Communication Scope
Stakeholder management
Process & Methodology
OKRs
Applying for this Marketing Director role?
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