CIC
Real Estate
MarketingDirector
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“Marketing Director at CIC. Skills: marketing strategy, go-to-market strategies, lead generation, brand strategy, digital marketing. Develop and manage CIC’s brand and marketing strategy to enhance growth across Japan, and in other Asian markets. Oversee the full marketing mix including digital and print advertising, email campaigns, social media, PR, and local activations. Collaborate with key stakeholders, including Japan country leadership, local business unit leads, and global marketing. Supp”
What You'll Achieve.
Drive our growth initiatives through innovative campaigns and strategic market positioning. Lead the annual business planning process for Japan, including strategic adjustment, business function collaboration, budget planning and developing KPIs.
Industry & Context.
lead generation; funnel optimization
Ability to legally work in Japan. CIC is unable to sponsor visas for this role at this time.
What They're Looking For.
Must Have
10+ years of professional, relevant marketing experience in Japan. Proven track record in B2B marketing for intangible products or services. 5+ years of people management experience. Bachelor's degree required at a minimum. Fluency in Japanese and very proficiency in English. Ability to legally work in Japan.
Nice to Have
Experience with CRM and/or marketing automation platforms (e.g. HubSpot). Real estate or hospitality industry experience. MBA degree. Experience in working in a global environment.
What You'll Do.
Develop and manage CIC’s brand and marketing strategy to enhance growth across Japan, and in other Asian markets.
Oversee the full marketing mix including digital and print advertising, email campaigns, social media, PR, and local activations.
Collaborate with key stakeholders, including Japan country leadership, local business unit leads, and global marketing.
Support expansion efforts throughout Asia.
How You'll Work.
Team & Collaboration
Collaborate closely with leadership, including Japan country leadership, local business unit leads, and global marketing (dotted-line relationship).
Communication Scope
executive presentations
Full Job Description
## Description Marketing Director Join us at the Tokyo Innovation Campus and play a pivotal role in sculpting the future of CIC’s brand and marketing across Japan and Asia. In this crucial position, you'll develop and manage a comprehensive marketing strategy, collaborate closely with leadership, and drive our growth initiatives through innovative campaigns and strategic market positioning. If you're a visionary leader passionate about driving change and expanding horizons, this role is your opportunity to make a significant impact in a vibrant and expanding market. ABOUT CIC & CIC Japan CIC builds and operates a global network of innovation campuses where startups, scale-ups, corporations and public entities connect, work, and grow. Founded in 1999, CIC manages more than 111.000 square meters of innovation-focused workspace, laboratories, and event space across North America, Europe and Asia. Additionally, CIC’s consulting division “CIC Catalyst” provides innovation-related programs, builds and enables innovation districts for cities, and supports startups and companies on their innovation. CIC Japan operates 3 innovation campuses, Tokyo, Fukuoka and Osaka. CIC Tokyo, our first site in Asia, is a pioneer and market-leading innovation center in Japan. Opened in 2020, it has a total area of about 6,000 square meters on two floors of the Toranomon Hills Business Tower. In 2025, we launched CIC Fukuoka in the Tenjin district of the Fukuoka city center. This spring, we launched Osaka Life Science Nexus (O-Nexus) as CIC Japan’s first sector-focused campus. O-Nexus is a key element of Nakanoshima Qross, Japan’s leading life science cluster with a purpose of industrializing future medical care, by bringing together researchers, medical institutions, companies, startups, and support organizations under one roof. CIC Japan has spearheaded the global growth of the consulting division CIC Catalyst on a variety of acceleration programs and consulting projects. Many
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