MarketingDataManager

**Marketing Data Manager** **Location:** Hyderabad **Intro summary of the role** The Marketing Data Manager ensures quality, consistency, and effective use of marketing data across marketing and enterprise systems. This role maintains high data quality and implements data governance to ensure consistent, compliant, and actionable customer data. Key responsibilities also include segmenting customer data, creating reports, analyzing campaign performance, providing insights and recommendations to support marketing strategies. **What You Will Get** At Lonza, we offer competitive benefits tailored to the region, including health coverage, retirement plans, career development opportunities, and relocation support where applicable. Our people are our greatest strength, and we are committed to supporting their growth and wellbeing **What you will get** **1\. Database Management & Quality** * Oversee the collection, organization, and storage of marketing data to maintain high quality and integrity across all systems (marketing automation, CRM, CMS, ERP, lead capture tools, Google Analytics /GTM, and others) to ensure accurate segmentation and targeting. * Collaborate closely with system/product owners, marketing teams, and other stakeholders to confirm requirements in line with best practices. * Coordinate system updates and changes across platforms to ensure data consistency, accuracy, and uninterrupted data flow. **2\. Data Governance & Quality Management** * Act as a key point of contact for reported data quality issues. * Perform initial investigation and root-cause analysis of data issues, triage to relevant digital team(s) as needed, and track resolution progress. Communicate status updates and outcomes to stakeholders who reported issues. * Help maintain a comprehensive data dictionary and data definitions. 3\. **Campaign & Marketing Operations Support** * Segment customer data to support accurate targeting * Support with preparation, validation, and cleanup of custom