Pathward, N. A.
FinTech
MarketingDataAnalystII
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Marketing Data Analyst II at Pathward, N. A.. Skills: Data science, Data engineering, Machine learning, Business intelligence. Develop and implement data pipelines. Build and maintain data models”
Industry & Context.
Root cause analysis; Troubleshooting
What They're Looking For.
Must Have
3+ years experience, Bachelor's degree
Nice to Have
Master's degree preferred, PhD preferred, GCP Professional Data Engineer certification preferred, AWS Data Analytics certification preferred, Databricks Certified certification preferred, Dbt Certified certification preferred
What You'll Do.
Develop and implement data pipelines
Build and maintain data models
Design and deploy machine learning models
Create and maintain BI dashboards
Analyze complex datasets
Perform statistical analysis
Collaborate with stakeholders
Ensure data quality and integrity
Optimize data infrastructure
Stay current with industry trends
How You'll Work.
Team & Collaboration
Cross-functional teams; Business stakeholders
Full Job Description
We are a hybrid, remote-office company dedicated to growing our talent anywhere! We have onsite locations in: Sioux Falls, SD, Scottsdale, AZ, Louisville, KY, Troy, MI, Franklin, TN, Easton, PA. At Pathward, we take tremendous pride in our purpose to create financial inclusion for all™. We are a financial empowerment company that works with innovators to increase financial availability, choice, and opportunity for all. We strive to remove barriers that traditional institutions put in the way of financial access, and promote economic mobility by providing responsible, secure, high quality financial products. We are a team of problem solvers and innovators who celebrate our differences and know that our unique perspectives make us stronger and well-positioned for success. We celebrate, and embrace, our team members through our *HUMBLE*HUNGRY*SMART approach, and we believe that we are strongest when we embrace the voices of our employees, customers, partners, and the communities we serve. About the Role: Responsible for the generation and analysis of marketing data for the purpose of translating data into information that will be used to demonstrate insight that drives marketing performance and investment decisions. What You Will Do: Builds and maintains dashboards and reporting frameworks that track marketing performance across marketing programming, including but not limited to pipeline contribution, conversion, and return on investment. Analyzes data across multiple systems (Customer Relationship Management or CRM), marketing automation, web analytics, and digital platforms, to identify, patterns, trends, opportunities, and risks. Translates complex data into clear, concise insights and recommendations that influence marketing strategy and investment decisions. Partner with channel strategy and marketing operations to inform prioritization, campaign optimization, and performance tradeoffs. Develop and evolve measurement approaches including attribution, funnel analy
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