Truelogic
Digital
MarketingDataAnalyst-GrowthMarketing&DataAnalytics
Neural analysis suggests this role is
optimal for Mid candidates.
“Marketing Data Analyst - Growth Marketing & Data Analytics at Truelogic. Skills: SQL, dbt, Sigma, Marketing Analytics. Analyze paid media investments across SEM, Meta, and TikTok. Track and optimize paid media investments”
Industry & Context.
Troubleshoot conversion API pipelines; Synthesize complex datasets; Analyze data
Full-time (8 hours/day, 5 days/week), Operating on US East Coast (EST) or West Coast (PST) time zones, Immediate Start Date (Targeting to start within the next 1 to 2 weeks)
What They're Looking For.
Must Have
Mid-Level expertise with the proven ability to operate completely independently, Strong, advanced SQL skills, Hands-on experience building and maintaining dbt models using GitHub, Direct experience building, updating, and maintaining modern data dashboards specifically within Sigma, Proven background in marketing analytics focusing on digital paid media channels (Paid Search, Paid Social, Connected TV, Programmatic) and in-platform measurement, Specific expertise in combining external ad platform datasets (Google Ads, Meta Ads) with internal corporate databases to optimize media investments, Excellent English communication skills with a track record of translating technical metrics into clear business insights for non-technical teams
Nice to Have
Previous analytical experience working within the Financial Services industry, Experience accelerating coding workflows using next-gen development utilities (e.g., Claude Code, Cursor, Codex)
What You'll Do.
Analyze paid media investments across SEM
Track and optimize paid media investments
Maintain conversion API pipelines
Synthesize complex datasets into budget recommendations
Own regular performance tracking across SEM
Monitor core metrics (CAC
Flag critical channel shifts
Maintain and update business intelligence dashboards in Sigma
Optimize underlying data models using dbt and GitHub
and troubleshoot conversion API pipelines
Combine external marketing data with internal business databases
Generate detailed analyses
Advise channel managers on budget allocation
Synthesize channel performance data into recommendations
How You'll Work.
Team & Collaboration
Partner directly with Digital Campaign Managers; Partner with external agency teams; Combine external advertising platform data with internal business databases; Provide recommendations for non-technical leadership; Translate technical metrics into clear business insights for non-technical teams
Communication Scope
English communication skills; Translating technical metrics into clear business insights
Full Job Description
ABOUT TRUELOGIC At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals. Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference. By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future. OUR CLIENT Our client is an actively growing, high-impact organization operating in the digital space, with a strong focus on data-driven growth and media optimization. Their marketing, engineering and growth analytics teams leverage a modern data stack to manage high-volume digital spend across major global advertising networks. They are currently augmenting their growth marketing team to maintain operational velocity and continuity during a temporary leave coverage, with a strategic view toward long-term platform expansion. JOB SUMMARY The Marketing Data Analyst is a high-agency, mid-level contractor responsible for analyzing, tracking, and optimizing paid media investments across SEM, Meta, and TikTok. Reporting to the Senior Director of Growth Marketing, you will partner directly with Digital Campaign Managers and external agency teams to combine external advertising platform data with internal business databases. This role requires a self-directed analyst who can jump into an existing modern data stack with minimal ramp-time, maintain conversion API pipelines, and utilize adv
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