MarketingDataAnalyst

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.   Client Overview Our client is a fast-growing telehealth company operating across multiple brands in the direct-to-consumer and subscription health space. They are building scalable infrastructure to support data-driven decision-making across paid media, lifecycle marketing, ecommerce, and product - and they are looking for a sharp, systems-minded analyst to be the connective tissue that holds it all together.     Role Overview The Marketing Data Analyst will lead the design, maintenance, and optimization of the company's data and marketing technology infrastructure. This role combines marketing analytics, systems integration, and data operations to ensure accurate, actionable, and scalable data across all brands and platforms. The Data & Marketing Technology Analyst will work closely with lifecycle, creative, and leadership teams to deliver insights, build dashboards, and maintain data integrity across CRM, ecommerce, and analytics systems.     Location Fully Remote (Work from Home) | 9 AM - 5 PM EST   Key Responsibilities Data Infrastructure & Systems - Manage and optimize data flow across marketing, CRM, ecommerce, and analytics platforms. - Connect and maintain integrations between tools via APIs, webhooks, and ETL pipelines. - Ensure data cleanliness, accuracy, and reliability across all systems. - Support architecture decisions as the company scales and the tech stack evolves.   Analytics & Reporting - Build and maintain dashboards to track CAC, LTV, ROAS, churn, conversions, and retention. - Generate actionable insights from customer behavior and funnel data to guide growth strategies. - Partner with lifecycle, creative, and leadership teams to answer critical business questions with data. - Define and standardize KPI framewor