MarketingCopywriter

We’re RCL - Reitmans Canada Limited. We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO, and PENN. Penningtons – more than ever before. Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all. With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience. What drives us? A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country. Position Summary The Copywriter plays a key role in bringing the RW&CO. brand voice to life across all customer touchpoints. This position is responsible for crafting compelling, customer-centric, and brand-aligned copy that enhances the customer experience, supports marketing initiatives, and drives engagement and conversion. Working collaboratively with cross-functional teams—including Marketing, Creative, E-commerce, CRM, and Visual Presentation—the Copywriter translates strategic briefs into clear, impactful messaging that reflects the brand's identity and resonates with its target audience. Through consistent storytelling and attention to detail, this role helps strengthen brand awareness, support business objectives, and create meaningful connections with customers. Key Responsibilities * Develop and deliver on-brand copy across multiple channels, adapting tone and messaging to different audiences and platforms while maintaining a consistent brand voice. * Support the execution of marketing campaigns by translating briefs into clear, compelling messaging in collaboration with cross-functional partners. * Apply performance insights and feedback to improve copy effectiveness and support engagement and conversion goals. * Ensure consistency and quality of messaging across all touchpoints by following established brand guidelines and stand