Spin Master
Retail
MarketingCoordinator
“Marketing Coordinator at Spin Master. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Coordinate campaign localisation and execution. Maintain retailer and eCommerce content”
What You'll Achieve.
Brand growth; Retailer engagement; Marketing strategy execution
Industry & Context.
What They're Looking For.
Must Have
3 years consumer product marketing experience, Advanced knowledge of Instagram, Advanced knowledge of Pinterest, Advanced knowledge of Facebook, Advanced knowledge of YouTube, Advanced knowledge of Google Analytics, Intermediate to advanced MS Office knowledge
What You'll Do.
Coordinate campaign localisation and execution
Maintain retailer and eCommerce content
Support commercial planning
Ensure product launch delivery
Support trade initiative delivery
Assume day-to-day brand responsibility
Manage approvals and stakeholder communications
Ensure marketing execution continuity
Coordinate TV campaign submission and execution
Coordinate digital asset submission and execution
Coordinate integrated marketing campaign execution
Manage and optimise content on Amazon
Manage and optimise content on retailer websites
Manage and optimise content on retailer portals
Create and optimise Amazon A+ content
Create and optimise enhanced product pages
Create and optimise digital shelf assets
Support commercial presentation development
Support retailer pitch development
Maintain weekly ALP updates
Maintain and update pricing
Maintain and update line plans
Maintain and update product databases
Execute product extensions
Execute new item setup
Track marketing expenditures
Reconcile marketing expenditures
Approve marketing expenditures
Localise global campaigns
Localise global content
Support Trade Marketing initiatives
Support in-store activations
Support retailer marketing programs
Support industry events
Lead Annual Toy Fair planning
Coordinate Annual Toy Fair execution
Manage brand priorities on non-working day
Manage retailer requests on non-working day
Manage approvals on non-working day
Manage agency liaison on non-working day
Coordinate asset delivery for digital media
Coordinate campaign timelines for digital media
Coordinate deadlines for digital media
Ensure timely delivery of marketing assets
Ensure timely delivery of creative assets
Ensure timely delivery of retailer assets
Analyse campaign performance
Analyse eCommerce metrics
Analyse retailer feedback
Analyse market trends
Support annual marketing planning
Support forecasting activities
Support budget tracking activities
How You'll Work.
Team & Collaboration
Local teams; Regional teams; Global teams; International marketing teams; Sales team; Hong Kong Finance team; Media partners; Creative partners; Retail partners; Cross-functional teams
Communication Scope
Written communication; Verbal communication; Presentation skills; Stakeholder communication
Process & Methodology
Project management, Project coordination
Applying for this Marketing Coordinator role?
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