Pavago
Staffing and Recruiting
MarketingCoordinator
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Marketing Coordinator at Pavago. Skills: Salesforce, CRM, Marketing Operations, Lead Generation. Support marketing operations. Manage CRM data integrity”
What You'll Achieve.
Improve data cleanliness; Execute routine tasks; Improve workflows; Own execution; Contribute to campaign efficiency; Contribute to reporting; Marketing operations organized; Marketing operations predictable; Marketing operations efficient; Proactively identify gaps; Improve processes; Become operational backbone; Systems run smoothly; Clear visibility for leadership; Contribute to content execution; Contribute to workflow optimization
Industry & Context.
Identify inefficiencies; improve workflows
Remote, CST Hours
What They're Looking For.
Must Have
Salesforce (data management, segmentation, reporting), marketing automation tools, Pardot / Account Engagement / HubSpot (or similar), ZoomInfo or similar prospecting tools, Google Sheets / Excel, maintaining CRM hygiene and marketing databases, attention to detail and process-driven mindset, Ability to follow and document structured workflows, Comfortable working remote during CST hours
Nice to Have
supporting U. S. -based companies, Basic understanding of SEO and website optimization, CMS platforms, drafting marketing emails or content support, Canva or light design tools
What You'll Do.
Support marketing operations
Manage CRM data integrity
Execute marketing campaigns
Manage database structure
Ensure segmentation readiness
Audit and clean marketing data
Build and audit prospect lists
Execute compliant mass email campaigns
Support campaign infrastructure
Assist with email drafts
Conduct basic website audits
Support SEO-driven updates
Build campaign tracking frameworks
Maintain visibility into campaign performance
Document marketing workflows
Standardize processes for consistency
Identify inefficiencies
Maintain competitor tracking databases
Support marketing insights
How You'll Work.
Team & Collaboration
Work directly with the VP of Marketing; Work with product team
Full Job Description
### **Marketing Coordinator (Salesforce, CRM, Marketing Ops, Lead Generation – Remote, CST Hours)** ### **About the Role** We’re hiring a **Marketing Coordinator** to support **marketing operations, CRM management, and campaign execution**. This is a **process-driven, execution-heavy role** where you’ll manage data integrity, build prospect lists, and ensure marketing systems run clean and efficiently. You’ll work directly with the **VP of Marketing** , helping create **better visibility, stronger systems, and smoother campaign execution**. ### **Responsibilities** ### **CRM & Data Management** * Maintain **CRM hygiene and data accuracy** in **Salesforce** * Manage database structure and ensure proper **segmentation readiness** * Audit and clean marketing data regularly ### **Lead Generation & List Building** * Build and audit prospect lists using: * **ZoomInfo** * Similar prospecting tools * Ensure lists are accurate, targeted, and ready for campaigns ### **Campaign Execution & Support** * Execute **compliant mass email campaigns** * Support campaign infrastructure and tracking * Assist with **email drafts, publishing, and templates (Canva)** ### **SEO & Website Support** * Conduct **basic website audits** * Support **SEO-driven updates and content improvements** ### **Reporting & Tracking** * Build campaign tracking frameworks * Maintain visibility into: * Campaign performance * Lead data * Marketing metrics ### **Process Documentation & Optimization** * Document marketing workflows and SOPs * Standardize processes for consistency and scalability * Identify inefficiencies and suggest improvements ### **Competitive & Market Tracking** * Maintain **competitor tracking databases** * Support marketing insights and research ### **Requirements** * Hands-on experience with: * **Salesforce (data management, segmentation, reporting)** * Experience with marketing automation tools: * **Pardot / Account Engagement / HubSpot (or similar)** * Experience using: * **ZoomInfo or s
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