Pavago

Staffing and Recruiting

MarketingCoordinator

Amherst, Nova Scotia, Canada Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid+ candidates.

The Brief

“Marketing Coordinator at Pavago. Skills: Salesforce, CRM, Marketing Operations, Lead Generation. Support marketing operations. Manage CRM data integrity”

What You'll Achieve.

Improve data cleanliness; Execute routine tasks; Improve workflows; Own execution; Contribute to campaign efficiency; Contribute to reporting; Marketing operations organized; Marketing operations predictable; Marketing operations efficient; Proactively identify gaps; Improve processes; Become operational backbone; Systems run smoothly; Clear visibility for leadership; Contribute to content execution; Contribute to workflow optimization

Industry & Context.

Staffing and Recruiting
Problems you'll solve

Identify inefficiencies; improve workflows

Eligibility Requirements

Remote, CST Hours

What They're Looking For.

Must Have

Salesforce (data management, segmentation, reporting), marketing automation tools, Pardot / Account Engagement / HubSpot (or similar), ZoomInfo or similar prospecting tools, Google Sheets / Excel, maintaining CRM hygiene and marketing databases, attention to detail and process-driven mindset, Ability to follow and document structured workflows, Comfortable working remote during CST hours

Nice to Have

supporting U. S. -based companies, Basic understanding of SEO and website optimization, CMS platforms, drafting marketing emails or content support, Canva or light design tools

What You'll Do.

Support marketing operations

Manage CRM data integrity

Execute marketing campaigns

Manage database structure

Ensure segmentation readiness

Audit and clean marketing data

Build and audit prospect lists

Execute compliant mass email campaigns

Support campaign infrastructure

Assist with email drafts

Conduct basic website audits

Support SEO-driven updates

Build campaign tracking frameworks

Maintain visibility into campaign performance

Document marketing workflows

Standardize processes for consistency

Identify inefficiencies

Maintain competitor tracking databases

Support marketing insights

How You'll Work.

Team & Collaboration

Work directly with the VP of Marketing; Work with product team

Full Job Description

### **Marketing Coordinator (Salesforce, CRM, Marketing Ops, Lead Generation – Remote, CST Hours)** ### **About the Role** We’re hiring a **Marketing Coordinator** to support **marketing operations, CRM management, and campaign execution**. This is a **process-driven, execution-heavy role** where you’ll manage data integrity, build prospect lists, and ensure marketing systems run clean and efficiently. You’ll work directly with the **VP of Marketing** , helping create **better visibility, stronger systems, and smoother campaign execution**. ### **Responsibilities** ### **CRM & Data Management** * Maintain **CRM hygiene and data accuracy** in **Salesforce** * Manage database structure and ensure proper **segmentation readiness** * Audit and clean marketing data regularly ### **Lead Generation & List Building** * Build and audit prospect lists using: * **ZoomInfo** * Similar prospecting tools * Ensure lists are accurate, targeted, and ready for campaigns ### **Campaign Execution & Support** * Execute **compliant mass email campaigns** * Support campaign infrastructure and tracking * Assist with **email drafts, publishing, and templates (Canva)** ### **SEO & Website Support** * Conduct **basic website audits** * Support **SEO-driven updates and content improvements** ### **Reporting & Tracking** * Build campaign tracking frameworks * Maintain visibility into: * Campaign performance * Lead data * Marketing metrics ### **Process Documentation & Optimization** * Document marketing workflows and SOPs * Standardize processes for consistency and scalability * Identify inefficiencies and suggest improvements ### **Competitive & Market Tracking** * Maintain **competitor tracking databases** * Support marketing insights and research ### **Requirements** * Hands-on experience with: * **Salesforce (data management, segmentation, reporting)** * Experience with marketing automation tools: * **Pardot / Account Engagement / HubSpot (or similar)** * Experience using: * **ZoomInfo or s

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