Renaissance Learning
Education Technology
MarketingContentSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Marketing Content Specialist at Renaissance Learning. Skills: Content creation, Storytelling, Brand voice. Partner with marketing teammates to develop content. Craft diverse content formats”
What You'll Achieve.
Generate excitement for products; Nurture long-term customer relationships; Deepen customer engagement
Industry & Context.
DBS and background checks, Some travel required
What They're Looking For.
Must Have
Experience creating editorial content in education, Experience creating editorial content in edtech, Experience creating editorial content in marketing/communications agencies, Track record of developing content that drives demand, Track record of developing content that strengthens brand identity, Curiosity about content marketing trends, Curiosity about audience behaviour in edtech
Nice to Have
Full work permit
What You'll Do.
Partner with marketing teammates to develop content
Craft diverse content formats
Refine diverse content formats
Keep website fresh and relevant
Review long-form content
Ensure consistent messaging
Ensure consistent style
Ensure consistent brand voice
Amplify content distribution
Maximise business impact
Contribute to webinar strategies
Create new opportunities
Partner with growth marketing on publication advertising
Manage publication advertising calendars
Manage publication advertising logistics
Manage publication advertising budgets
Track content performance
Share insights on content performance
Stay current with industry trends
Share valuable insights with team
Jump in on special projects
How You'll Work.
Team & Collaboration
Collaborating with talented colleagues; Collaborating with stakeholders; Work alongside all marketing teams; Partner with growth marketing
Communication Scope
Written communication; Verbal communication
Process & Methodology
Project management
Full Job Description
About Us Renaissance® is a global leader in education technology. We help schools and school groups in the UK and around the world with educational assessments, practice and intervention solutions, and data analytics. Renaissance now incorporates GL Assessment (known internationally as GL Education), too – a leading provider of educational assessments. Together, our assessments offer the ideal starting point to help teachers understand their students’ strengths and pinpoint areas of need. Our teaching and learning tools then provide effective next steps, with online literacy and maths solutions that meet students exactly where we are. Worldwide, we support over 18 million students, operating in over 100 countries. We're looking for a creative storyteller to join our team as a Marketing Content Specialist! In this role, you'll craft compelling, research-driven content that sparks curiosity, builds meaningful connections with our audience, and drives business growth. You'll be at the heart of our marketing efforts, collaborating with talented colleagues across the organization to bring our mission to life through words that inspire and engage. Marketing Content Specialist Job Responsibilities include: Partner with marketing teammates to develop content that generates excitement for our products while nurturing long-term customer relationships Craft and refine diverse content formats—from emails and video scripts to blog posts, articles, social media content, and press releases Keep our website fresh and relevant by collaborating with stakeholders across the organisation Review long-form content to ensure consistent messaging, style, and brand voice Work alongside all marketing teams to amplify content distribution and maximise business impact Contribute to webinar strategies that deepen customer engagement and create new opportunities Partner with growth marketing on publication advertising—managing calendars, logistics, and budgets Track and share insights on content
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