Veralto
MarketingCommunicationSupervisor
Neural analysis suggests this role is
optimal for Mid candidates.
“Marketing Communication Supervisor at Veralto. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Develop and implement strategic communication plan. Drive brand presence in industries”
Industry & Context.
Creative problem-solving
Willingness to travel
What They're Looking For.
Must Have
5+ years tradeshow and events management, Bachelor's degree in marketing, Communications, or Advertising
What You'll Do.
Develop and implement strategic communication plan
Drive brand presence in industries
Manage tradeshows and seminars
Manage media relationships
Manage association relationships
Manage industry standard committee relationships
Support channel partner campaigns
Enhance customer engagement
Research and evaluate events
Coordinate logistical aspects of events
Manage event venue selection
Manage on-site event management
Communicate with channel partners
Collect channel partner market information
Support channel partner events
Manage channel partner sponsorship project
Manage design and printing of brochures
Manage pre-event promotion
Manage real-time social media posts
Manage post-event follow-ups
Establish and maintain media relationships
Establish and maintain association relationships
Establish and maintain industry standard committee relationships
Join industry annual events
Collect industry customer information
Collect leading customer data
Collect supply chain data
Interact with sales team
Manage gift selection and production
Coordinate with gift suppliers
Track marketing raw data
Track sales opportunities
Track final closed-won deals
Optimize future event strategies
Achieve annual tradeshow targets
How You'll Work.
Team & Collaboration
Work with China local Application and Sales team
Communication Scope
Interpersonal skills; Negotiation skills
Process & Methodology
Project management
Full Job Description
**_Job Description_** The Marketing Communication Supervisor will be responsible for developing and implementing a localized strategic communication plan to drive X-Rite presence in different industries, which includes tradeshow & seminar management, media, association and industry standard committee relationship and effective channel partner support campaigns. She will work closely with China local Application and Sales team to enhance customer engagement and deliver results. 营销传播主管负责制定和执行本地战略,以提升爱色丽在各行业的品牌知名度。其职责包括管理展会与研讨会,媒体、协会和标准委员会关系的维护,以及支持渠道合作伙伴市场活动。她将与爱色丽销售及应用工程师团队密切协作,进一步提升客户互动并推动达成预期业务成果。 ** _Key Responsibilities_** * **Tradeshow/Seminar Research and Execution:** Proactively collect and evaluate the potentially relevant events to our product solution including tradeshow, seminar and third-party event in different industries. Coordinate all logistical aspects of those marketing events, including venue selection, booth design and on-site management with optimized cost * **/****研讨会调研与执行 :**主动进行展会、研讨会和第三方活动的市场调研,收集并评估与我们产品解决方案相关的潜在活动。组织及协调这些市场活动的所有事宜,包括研讨会场地选择、展位设计和现场管理等,确保成本最优化。 * C**hannel Partner Collaboration:** Regularly communicate and collect events and market information from Channel Partner. Work closely with X-Rite Channel Partners to give support to their event, including product demo, marketing materials, gifts, etc. Good management of annual channel partner sponsorship project to ensure its smooth running and result. * **渠道合作伙伴协作 :**定期与渠道合作伙伴沟通并收集活动及市场信息,同时为其活动提供必要的支持,包括样机、产品资料、礼品等。有效管理年度渠道合作伙伴市场活动赞助项目,确保其顺利运行并取得成果 * **Event Marketing Promotion:** Manage the design and printing of product brochures. Responsible for pre-event promotion, real-time social media posts during events, and post-event follow-ups. Collaborate closely with the digital team to ensure maximum brand exposure through strategic content distribution * **活动预热与宣传管理 :**管理活动所需产品资料的设计与印刷;负责活动前期的预热报道、活动期间的文章撰写与多渠道发布,确保品牌宣传声量最大化 * **Media, Association and Industry Standard Committee:**
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