MarketingCampaignManager

## Accountabilities Own the end-to-end orchestration of integrated B2B SaaS campaigns across digital, email, paid media, webinars, events, and content, ensuring alignment with business priorities and target audiences. Translate product positioning and messaging into compelling campaign narratives, structured launch plans, and multi-stage funnel strategies that drive awareness, engagement, and pipeline. Build and maintain a unified campaign calendar, including global launches, content releases, and regional activations, ensuring coordination across all marketing functions. Partner closely with product marketing, field marketing, digital marketing, and design teams to deliver consistent, high-quality campaign assets and experiences. Establish governance frameworks, playbooks, briefs, and QA processes that improve execution quality, speed to market, and cross-team alignment. Monitor campaign performance and continuously optimize based on KPIs such as engagement, MQLs/MQAs, SQLs, and influenced pipeline. Design and implement AI-enabled workflows, including prompt libraries and automation systems, to improve marketing productivity and scalability. Requirements: Master’s degree in Marketing, Business, Communications, or a related field. 5+ years of experience managing end-to-end B2B SaaS marketing campaigns across multiple channels and regions. Strong experience in campaign orchestration, including email, paid media, ABM, webinars/events, and content-driven programs. Excellent project management skills with the ability to manage timelines, budgets, dependencies, and cross-functional stakeholders effectively. Strong messaging and editorial skills with the ability to translate positioning into clear, conversion-oriented campaign content. Experience using modern marketing and collaboration tools such as HubSpot, Salesforce, Asana, Figma, and AI tools (e.g., ChatGPT, Claude, or custom GPTs). Hands-on experience designing AI-assisted marketing workflows, including automation,