IFS Softeon
Warehouse Management
Marketing&BusinessDevelopmentManager–ANZ&APAC
Neural analysis suggests this role is
optimal for mid candidates.
“Marketing & Business Development Manager – ANZ & APAC at IFS Softeon. Skills: Demand generation, Pipeline development, Campaign management, Digital marketing. Generate pipeline. Increase market awareness”
What You'll Achieve.
Generate high-quality MQLs; Convert MQLs to pipeline; Increase brand awareness; Execute targeted campaigns; Align campaigns with sales; Drive measurable pipeline contribution; Establish collaboration
Industry & Context.
Willingness to travel, Right to work in Australia
What They're Looking For.
Must Have
5+ years B2B marketing experience, Experience in enterprise software, Experience in SaaS, Experience in technology environments, Experience in supply chain environments, Experience in logistics environments, Experience in enterprise software environments, Understanding of demand generation, Understanding of digital marketing, Understanding of ABM, Understanding of event marketing, Experience using HubSpot, Experience using Salesforce, Experience using Marketo, Experience using 6sense, Data-driven focus on ROI, Data-driven focus on campaign performance, Ability to work collaboratively, Organizational skills, Project management skills, Willingness to travel, Right to work in Australia
Nice to Have
Experience marketing enterprise software solutions, Experience marketing SaaS solutions, Familiarity with supply chain, Familiarity with logistics, Familiarity with warehouse automation, Familiarity with manufacturing industries, Experience designing multi-channel campaigns, Experience executing multi-channel campaigns, Hands-on ABM strategies experience, Hands-on CRM-based marketing experience, Experience managing external agencies, Experience managing media relationships, Experience managing PR activities, Experience working in international organizations, Experience working in matrix organizations
What You'll Do.
Increase market awareness
Support lead generation
Target supply chain leaders
Manage outbound leads
Ensure timely follow-up
Maintain marketing systems
Analyze market trends
Analyze competitive positioning
Contribute to strategic decisions
Develop multi-channel campaigns
Execute multi-channel campaigns
Create thought leadership content
Create industry insights
Manage regional marketing content
Manage regional communications
Track campaign performance
Provide data-driven insights
Support sales organization
Identify target accounts
Provide marketing support
Identify industry events
Manage event participation
Coordinate event logistics
Coordinate marketing materials
Coordinate outreach activities
Represent Softeon at events
Represent Softeon at conferences
Represent Softeon at workshops
How You'll Work.
Team & Collaboration
ANZ sales team; IFS Softeon marketing; ANZ & APAC leadership; Global marketing director; Local marketing team; Sales, marketing, product teams
Communication Scope
Written English; Spoken English
Process & Methodology
Project management
Full Job Description
Softeon, now part of IFS, is a Gartner-recognised Visionary and a leading provider of cloud-native Warehouse Management (WMS), Warehouse Execution (WES), and Distributed Order Management (DOM) solutions. Unlike other vendors, Softeon is exclusively focused on optimising warehouse operations, offering a single scalable WMS platform designed to support the full spectrum of distribution environments - from smaller fulfilment centres through to large, highly automated distribution operations. Following the 2026 acquisition by IFS, Softeon now combines deep warehouse execution expertise with IFS’s Industrial AI platform, creating a powerful solution that connects manufacturing, supply chain, and intelligent warehouse operations. Our customers include global organisations across third-party logistics (3PL), retail, healthcare, food & beverage, and manufacturing, many operating complex multi-site distribution networks. IFS Softeon continues to operate as a specialised organisation within IFS, delivering advanced warehouse solutions to companies regardless of their ERP platform. IFS Softeon is seeking a Marketing & Business Development Manager to support the growth of our business across the ANZ & APC region. This role is responsible for driving brand awareness, demand generation, and pipeline development in collaboration with the IFS Softeon ANZ sales team and the broader IFS Softeon marketing organisation. You will play a key role in identifying target accounts, generating qualified leads, coordinating events and campaigns, and ensuring IFS Softeon’s messaging is visible across the supply chain and logistics market. The role will work closely with the ANZ & APAC leadership team to support regional growth initiatives and strategic accounts. The role reports to the Vice President & Managing Director, ANZ & APAC, with close collaboration with IFS Softeon US global marketing director and IFS local marketing team. What You Will Do 1. Demand Generation & Pipeline Development *
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