D2L

SaaS

Marketing&BDOperationsManager

CA$110–120k Kitchener, Ontario, Canada
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Marketing & BD Operations Manager at D2L. Skills: Marketing Operations, Business Development Operations, Salesforce CRM, Data Analytics. Own and optimize lead lifecycle management. Track and improve campaign performance”

Industry & Context.

SaaS
Problems you'll solve

Analytical mindset; Transform data into actionable insights

What They're Looking For.

Must Have

7+ years of experience in Marketing Operations, Business Development Operations, Revenue Operations, or GTM Operations within a high-growth SaaS organization, experience supporting marketing campaigns, demand generation, and pipeline development functions, Advanced expertise with Salesforce CRM, reporting, and process optimization, Experience working with marketing automation platforms (e. g. , Marketo, HubSpot, Pardot), analytical mindset with the ability to transform data into actionable insights, Proven ability to drive process improvements, automation, and adoption across GTM teams, Excellent cross-functional collaboration and stakeholder management skills

What You'll Do.

Own and optimize lead lifecycle management

Track and improve campaign performance

Develop and maintain dashboards

Identify gaps in funnel performance

Support BDR/SDR teams

Optimize lead routing

Partner with BD leadership

Drive consistency in outbound motion reporting

Own CRM and marketing automation data governance

Manage and optimize integrations

Build scalable reporting frameworks

Leverage AI and automation

Deliver actionable insights

Build executive-level dashboards

Translate data into recommendations

How You'll Work.

Team & Collaboration

Partner with Marketing, Business Development, Sales, Finance, and IT; Act as a strategic advisor to Marketing and BD leadership; Ensure alignment between marketing programs and business development execution; Cross-functional collaboration and stakeholder management

Full Job Description

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies. D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L. D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally. Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations. General Description The Marketing & Business Development Operations Manager plays a critical role within the global Go-To-Market Operations team, driving scalable, AI-powered, data-driven excellence across the marketing and business development ecosystem. This position is responsible for delivering key business insights to accelerate pipeline generation and optimizing processes that enhance daily marketing and business development execution while fostering long-term scalability and efficiency. A primary focus of this role is providing strategic business value to marketing and business development leadership through actionable insights and advanced performance analytics that support infor

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