Pavago
SaaS
MarketingAutomationSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Marketing Automation Specialist at Pavago. Skills: Marketing automation, Workflow development, Email marketing, CRM automation. Build automation systems. Optimize automation systems”
What You'll Achieve.
Higher email engagement; Higher conversion rates; Improved MQL-to-opportunity conversion; Cleaner CRM databases; Organized CRM databases; Smoother lead routing; Smoother automation execution; Clear attribution; Reduced manual work
Industry & Context.
Problem-solving skills; Identify automation gaps; Identify process inefficiencies; Recommend improvements
What They're Looking For.
Must Have
2+ years experience, HubSpot experience, Marketo experience, Pardot experience, ActiveCampaign experience, Klaviyo experience, Build workflows, Lead scoring systems, Nurture sequences, Automated campaigns, CRM systems knowledge, Marketing funnels knowledge, Lead attribution knowledge, Automation logic knowledge, Excel proficiency, Google Sheets proficiency, Email compliance understanding, Data privacy understanding, Deliverability best practices understanding, Organizational skills, Problem-solving skills, Written English communication, Manage multiple campaigns, Manage multiple workflows
Nice to Have
HubSpot certification, Marketo certification, Pardot certification, API integrations experience, Zapier experience, Webhook automations experience, Multi-touch attribution models experience, SaaS background, B2B services background, E-commerce background, Power BI experience, Tableau experience, Advanced reporting systems experience
What You'll Do.
Build automation systems
Optimize automation systems
Scale automation systems
Build nurture sequences
Build triggered workflows
Build lifecycle automations
Design automation systems
Test automation paths
Improve automation efficiency
Ensure campaigns responsive
Ensure campaigns accessible
Ensure campaigns on-brand
Ensure campaigns conversion-focused
Integrate automation systems
Ensure accurate lead routing
Ensure accurate lead assignment
Improve sales alignment
Maintain marketing databases
Ensure GDPR compliance
Ensure CAN-SPAM compliance
Ensure CCPA compliance
Audit CRM data quality
Improve CRM data quality
Monitor MQL performance
Monitor revenue attribution
Provide recommendations
Identify automation gaps
Identify process inefficiencies
Recommend improvements
Stay updated on tools
Stay updated on best practices
Stay updated on standards
Stay updated on CRM updates
How You'll Work.
Team & Collaboration
Marketing and sales alignment; Collaborate with marketing teams; Collaborate with sales teams
Communication Scope
Written English communication
Full Job Description
### **🚀 Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours ### **📈 About the Role** At Pavago, one of our clients is hiring a **Marketing Automation Specialist** to build, optimize, and scale automated marketing systems that drive pipeline growth, lead conversion, and operational efficiency. This is a hands-on execution role focused on: * email automation * nurture workflows * lead scoring * CRM automation * campaign performance * marketing and sales alignment You’ll work across platforms such as: * HubSpot * Marketo * Pardot * ActiveCampaign * Klaviyo This is not a passive campaign coordination role. You’ll actively design, build, test, and optimize automation systems that directly impact: * MQL generation * lead conversion * sales pipeline * revenue attribution If you enjoy combining automation, CRM systems, data, and campaign execution — this role is a strong fit. ### **🔥 What You’ll Own** ### **Marketing Automation & Workflow Development** * Build and optimize: * nurture sequences * drip campaigns * triggered workflows * lifecycle automations * Design scalable automation systems across marketing funnels * Test workflow logic, triggers, conditions, and automation paths * Improve lead flow and automation efficiency across campaigns ### **Email Marketing & Campaign Execution** * Create, test, and deploy campaigns using: * HubSpot * Marketo * Pardot * ActiveCampaign * Klaviyo * Execute A/B tests on: * subject lines * email copy * CTAs * send timing * Ensure campaigns remain: * responsive * accessible * on-brand * conversion-focused ### **CRM & Sales Alignment** * Integrate automation systems with: * Salesforce * HubSpot CRM * Zoho CRM * Ensure accurate: * lead routing * lead assignment * sales handoff workflows * Improve alignment between marketing and sales teams * Track attribution from: * engagement → MQL → opportunity → revenue ### **Data Manag
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