Pavago
Staffing and Recruiting
MarketingAutomationSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Marketing Automation Specialist at Pavago. Skills: Marketing automation, Email marketing, CRM integration, Data analysis. Build automated marketing campaigns. Optimize automated marketing campaigns”
What You'll Achieve.
Increase ROI; High-performing automated campaigns; Clean marketing database; Well-segmented marketing database; Lead-to-opportunity conversion rates; Pipeline contribution from automation
Industry & Context.
Troubleshoot workflow logic; Turn data into insights
What They're Looking For.
Must Have
2+ years marketing automation platforms, Hands-on workflow building, Hands-on lead scoring, Hands-on email campaigns, Excel / Google Sheets skills, Understanding email deliverability, Understanding data privacy, Understanding compliance, Remote in U.S. business hours
Nice to Have
HubSpot certification, Marketo certification, Pardot certification, Multi-touch attribution experience, SaaS environments experience, B2B environments experience, E-commerce environments experience, Zapier familiarity, APIs familiarity, Integrations familiarity, Aligning marketing automation with sales pipeline goals
What You'll Do.
Build automated marketing campaigns
Optimize automated marketing campaigns
Scale automated marketing campaigns
Build automated email workflows
Optimize automated email workflows
Scale automated email workflows
Build lead generation systems
Optimize lead generation systems
Scale lead generation systems
Build nurture sequences
Optimize nurture sequences
Optimize drip campaigns
Build triggered workflows
Optimize triggered workflows
Design lead scoring models
Implement lead scoring models
Troubleshoot workflow logic
Build email campaigns
Launch email campaigns
Ensure emails are responsive
Ensure emails are on-brand
Ensure emails are conversion-focused
Sync automation platforms with CRM
Ensure clean lead routing
Ensure fast lead handoffs
Track campaign attribution
Track pipeline attribution
Track revenue attribution
Maintain marketing databases
Organize marketing databases
Remove duplicate contacts
Remove inactive contacts
Build advanced segments
Ensure GDPR compliance
Ensure CAN-SPAM compliance
Ensure CCPA compliance
Turn data into insights
Improve campaign performance
Recommend system improvements
How You'll Work.
Team & Collaboration
Work across marketing systems; Work across sales systems; Work closely with sales
Full Job Description
### **Marketing Automation Specialist (HubSpot, Marketo, Pardot, Email Marketing, CRM – Remote, U.S. Hours)** ### **About the Role** We’re hiring a **Marketing Automation Specialist** to build, optimize, and scale **automated marketing campaigns, email workflows, and lead generation systems**. This is a **hands-on, execution-focused role** where you’ll own: * Marketing automation workflows * Lead scoring & segmentation * Email campaign performance * CRM alignment with sales If you’re strong in **HubSpot, Marketo, Pardot, or ActiveCampaign** and enjoy improving systems that directly drive **pipeline and revenue** , this role is for you. ### **What You’ll Own** ### **Marketing Automation & Workflows** * Build and optimize: * **Nurture sequences** * **Drip campaigns** * **Triggered workflows** * Design and implement **lead scoring models** * Test and troubleshoot workflow logic to ensure flawless execution ### **Email Marketing & Campaign Execution** * Build and launch campaigns using: * **HubSpot** * **Marketo** * **Pardot / Account Engagement** * **ActiveCampaign / Klaviyo** * A/B test: * Subject lines * Copy * CTAs * Ensure emails are: * Responsive * On-brand * Conversion-focused ### **CRM & Sales Alignment** * Sync automation platforms with: * **Salesforce** * **HubSpot CRM** * **Zoho** * Ensure **clean lead routing and fast handoffs** * Track **campaign → pipeline → revenue attribution** * Work closely with sales to improve lead quality ### **Data Management & Segmentation** * Maintain clean, organized marketing databases * Remove duplicates and inactive contacts * Build advanced segments based on: * Behavior * Industry * Persona * Lifecycle stage * Ensure compliance with: * **GDPR** * **CAN-SPAM** * **CCPA** ### **Analytics & Reporting** * Track key metrics: * Open rate * CTR * Conversions * Revenue impact * Build dashboards in: * **HubSpot / Marketo** * **Power BI / Tableau** * Turn data into **clear, actionable insights** ### **Optimization & Growth** * Continu
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