Pavago
Staffing and Recruiting
MarketingAutomationSpecialist
“Marketing Automation Specialist at Pavago. Skills: Marketing Automation, Email Marketing, CRM, Data Management. Build and manage automation workflows. Own lead scoring and segmentation”
What You'll Achieve.
High-performing automated campaigns; lead-to-opportunity conversion rates; Clean, well-segmented marketing database; Reliable attribution from campaigns to revenue; Consistent pipeline contribution from marketing automation; increase ROI
Industry & Context.
Proactive problem-solver who improves systems continuously
What They're Looking For.
Must Have
2+ years experience with marketing automation platforms, Hands-on experience with workflow creation, Hands-on experience with lead scoring, Hands-on experience with email campaigns, Excel / Google Sheets skills, Understanding of email compliance and data privacy, Ability to work remotely during U. S. business hours
Nice to Have
Certifications in HubSpot, Marketo, or Pardot, Experience with multi-touch attribution, Background in SaaS, e-commerce, or B2B marketing, Experience with integrations (Zapier, APIs)
What You'll Do.
Build and manage automation workflows
Own lead scoring and segmentation
Execute and optimize email campaigns
Align marketing systems with sales outcomes
Build and optimize nurture sequences
Build and optimize drip campaigns
Build and optimize triggered workflows
Design and implement lead scoring models
Test and troubleshoot workflow logic
Ensure email templates are responsive
Ensure email templates are on-brand
Ensure email templates are conversion-focused
Sync automation platforms with CRM
Ensure accurate lead routing
Ensure fast lead handoffs
Maintain clean and organized databases
Remove duplicates and inactive contacts
Segment audiences by persona
Segment audiences by industry
Segment audiences by behavior
Segment audiences by lifecycle stage
Ensure compliance with GDPR
Ensure compliance with CAN-SPAM
Ensure compliance with CCPA
Track and analyze open rates
Track and analyze CTR
Track and analyze conversions
Track and analyze revenue impact
Build dashboards using analytics tools
Present insights with recommendations
Monitor performance and improve campaigns
Stay updated on automation tools
Recommend system improvements
How You'll Work.
Team & Collaboration
Collaborate with sales to improve lead quality; Comfortable working cross-functionally with marketing and sales
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