Pavago
Staffing and Recruiting
MarketingAutomationSpecialist
“Marketing Automation Specialist at Pavago. Skills: Marketing Automation, CRM Automation, Email Marketing, Workflow Development. Build and optimize nurture sequences. Build and optimize drip campaigns”
What You'll Achieve.
Drive pipeline growth; Drive lead conversion; Drive operational efficiency; Higher email engagement rates; Higher email conversion rates; Improved MQL-to-opportunity conversion; Cleaner CRM databases; More organized CRM databases; Cleaner lead databases; More organized lead databases; Smooth lead routing; Smooth automation execution; Clear attribution between campaigns and revenue; Reduced manual marketing operations work; Improve lead conversion; Improve operational efficiency; Improve revenue growth; Email open rates performance; CTR performance; MQL-to-opportunity conversion rates; Campaign-driven pipeline; Revenue attribution; CRM data accuracy; Segmentation quality; Workflow reliability; Automation efficiency; Reduced manual marketing operations work
Industry & Context.
Problem-solving skills; Identify automation gaps; Identify process inefficiencies; Recommend improvements
What They're Looking For.
Must Have
2+ years of hands-on experience with marketing automation platforms, Experience building workflows, Experience building lead scoring systems, Experience building nurture sequences, Experience building automated campaigns, Understanding of CRM systems, Understanding of marketing funnels, Understanding of lead attribution, Understanding of automation logic, Excel or Google Sheets proficiency, Understanding of email compliance, Understanding of data privacy regulations, Understanding of deliverability best practices, Excellent organizational skills, Excellent problem-solving skills, Written English communication, Comfortable working independently in remote environments, Ability to manage multiple campaigns and workflows simultaneously
Nice to Have
HubSpot certifications, Marketo certifications, Pardot certifications, Experience with API integrations, Experience with Zapier, Experience with webhook automations, Experience with multi-touch attribution models, Background in SaaS, Background in B2B services, Background in e-commerce, Experience with Power BI, Experience with Tableau, Experience with advanced reporting systems
What You'll Do.
Build and optimize nurture sequences
Build and optimize drip campaigns
Build and optimize triggered workflows
Build and optimize lifecycle automations
Design scalable automation systems
Improve lead flow efficiency
Create email campaigns
Deploy email campaigns
Ensure campaigns are responsive
Ensure campaigns are accessible
Ensure campaigns are on-brand
Ensure campaigns are conversion-focused
Integrate automation systems with CRM
Ensure accurate lead routing
Ensure accurate lead assignment
Ensure accurate sales handoff workflows
Improve alignment between marketing and sales
Track attribution from engagement to revenue
Maintain clean marketing databases
Ensure compliance with GDPR
Ensure compliance with CAN-SPAM
Ensure compliance with CCPA
Audit CRM data quality
Monitor MQL performance
Monitor revenue attribution
Build dashboards and reports
Provide actionable insights
Identify automation gaps
Identify process inefficiencies
Recommend improvements to lead nurturing
Recommend improvements to campaign performance
Recommend improvements to database health
Recommend improvements to workflow scalability
Stay updated on automation tools
Stay updated on email marketing best practices
Stay updated on deliverability standards
Stay updated on CRM updates
How You'll Work.
Team & Collaboration
Improve alignment between marketing and sales teams; Collaborate with marketing and sales teams on optimization opportunities
Communication Scope
Written English communication
Process & Methodology
Manage multiple workflows and campaigns simultaneously
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