Dimensional
Financial Services
MarketingAutomationProductManager
“Marketing Automation Product Manager at Dimensional. Skills: Marketing automation, Product management, Campaign orchestration, Customer lifecycle management. Inform product roadmap. Align with marketing objectives”
What You'll Achieve.
Improve client engagement; Improve operational efficiency; Improve lead nurturing; Improve marketing performance; Improve campaign performance; Ensure accurate targeting; Ensure functional links; Ensure flawless execution; Measure campaign effectiveness; Continuous improvement
Industry & Context.
Translate business requirements; Optimize processes; Measure campaign effectiveness; Identify opportunities for continuous improvement
Not eligible for immigration sponsorship
What They're Looking For.
Must Have
7+ years product management, 7+ years marketing operations, 7+ years marketing technology, Translate business requirements, Measure campaign performance, Manage projects, timelines, resources
Nice to Have
Hands-on Microsoft Customer Insights, Hands-on Customer Insights – Journeys, Experience with personalization, Experience with journey orchestrations, Experience with omnichannel campaign strategies, Bachelor's Degree in Marketing, Bachelor's Degree in Business Administration, Bachelor's Degree in Computer Science, Bachelor's Degree in Information Systems, Knowledge of data privacy regulations, Familiarity with integrations across mar tech stack, Experience working in Agile environments, Experience working in product-led environments, Jira a plus, Background in financial services, Background in B2B marketing, Background in regulated industries
What You'll Do.
Inform product roadmap
Align with marketing objectives
Consult marketing stakeholders
Identify opportunities to improve client engagement
Identify opportunities to improve operational efficiency
Identify opportunities to improve lead nurturing
Identify opportunities to improve marketing performance
Serve as product owner
Serve as platform administrator
Maintain product backlog
Oversee successful delivery
Leverage personalization
Leverage platform capabilities
Facilitate cross-functional alignment
Ensure seamless integrations
Oversee platform configuration
Oversee ongoing optimization
Lead platform adoption efforts
Provide documentation
Provide stakeholder enablement
Support marketing teams in campaign execution
Support automated journeys
Support communications across channels
Establish best practices for email marketing
Establish best practices for A/B testing
Establish best practices for multivariate testing
Establish best practices for personalization
Establish best practices for segmentation
Establish best practices for deliverability optimization
Establish best practices for campaign QA
Establish best practices for campaign validation
Establish best practices for measurement
Establish best practices for accessibility
Oversee campaign quality assurance processes
Ensure accurate targeting
Ensure functional links
Ensure flawless execution
Partner with marketing teams to measure campaign effectiveness
Provide consistent reporting
Identify opportunities for continuous improvement
Ensure marketing automation activities comply with regulations
Ensure data comply with regulations
Ensure marketing automation activities comply with privacy standards
Ensure data comply with privacy standards
Ensure marketing automation activities comply with internal governance
Ensure data comply with internal governance
Collaborate with Legal teams
Collaborate with Compliance teams
Collaborate with Technology teams
Implement appropriate controls
Implement appropriate workflows
Maintain audit-ready documentation
How You'll Work.
Team & Collaboration
Partnering with channel marketing; Partnering with sales support; Partnering with technology teams; Cross-functional alignment; Collaborate with Legal; Collaborate with Compliance; Collaborate with Technology
Communication Scope
Stakeholder management
Process & Methodology
Project management, Manage projects, Manage timelines, Manage resources, Iterative processes, Agile environments, Product-led environments
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