Trupanion
Pet Insurance
MarketingAssociate
“Marketing Associate at Trupanion. Skills: B2B marketing, B2C marketing, project management, digital communications, content creation, campaign management, reporting, English proficiency, German proficiency. Implementation and optimization digital and direct communications that engage, educate, and retain pet owners, breeders, and veterinarians alike through various mediums such as: emails, SMS/WhatsApp, social media (paid and organic), blogs, print collateral, and website content authoring. Buil”
What You'll Achieve.
moves the needle; drive Trupanion’s cross-collaboration; empower team building throughout the business; deliver results; increase the amount of loving, responsible pet owners within the Trupanion or PetExpert family; achieve success by handling: Implementation and optimization digital and direct communications; Measure the effectiveness, progress, and impact of International Marketing as they relate to important metrics and company goals
Industry & Context.
Use data to make decisions and drive performance; unlock the stories behind our data points
travel from time to time, flexibility regarding working hours due to accommodating various global time zones
What They're Looking For.
Must Have
2+ years of experience building and optimizing MarTech tools, such as Content Management System or Marketing Automation (e. g. , Contentful, Iterable, Plausible Analytics), Proven record of running multiple projects, with various resources and partners, simultaneously while remaining organized and focused, Excellent background in content creation for differing mediums with various tools, like Adobe Illustrator or Canva, Some experience working with Social Media Management tools, Professional working proficiency in English, Native proficiency in German required
Nice to Have
Familiarity with project management software such as Smartsheet, Experience working on multiregional and multilingual efforts, Deep understanding of the cultural nuances and differences between Germany, Switzerland, and Austria, Prioritization of candidates with fluency in Dutch
What You'll Do.
Implementation and optimization digital and direct communications that engage
and retain pet owners
and veterinarians alike through various mediums such as: emails
social media (paid and organic)
and website content authoring
and push engaging and relatable content and campaigns for various channels and mediums to increase the amount of loving
responsible pet owners within the Trupanion or PetExpert family
Measure the effectiveness
and impact of International Marketing as they relate to important metrics and company goals
Provide reporting on regional performance as well as insights and recommendations
How You'll Work.
Team & Collaboration
working cross-functionally to bring concepts and ideas to life in support of our breeder, veterinary, and consumer channels; As a member of the International team, you’ll have the chance to create an immediate impact on the rapid growth of our company; work with business stakeholders to achieve success
Communication Scope
digital and direct communications; emails; SMS/WhatsApp; social media (paid and organic); blogs; print collateral; website content authoring; Professional working proficiency in English; Native proficiency in German required
Process & Methodology
project management skills, Proven record of running multiple projects, with various resources and partners, simultaneously while remaining organized and focused, Familiarity with project management software such as Smartsheet, Seamlessly handle several initiatives at once
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