Grab
superapp
MarketingAssociate
Neural analysis suggests this role is
optimal for mid candidates.
“Marketing Associate at Grab. Skills: Marketing campaigns, GTM planning, Campaign execution. Own end-to-end GTM planning. Define campaign strategy”
What You'll Achieve.
deliver GrabKios marketing campaigns; monitoring its efficiency; ensure good Grab presence in nationwide-level
Industry & Context.
work onsite in our Jakarta Head Office
What They're Looking For.
Must Have
Minimum Bachelor's degree in any major, At least 2 years of experience in field such as Marketing/ Communications, Experiences in marketing campaigns execution within relevant industries (FMCG, retail or e-commerce), Proficiency in English both written and oral
What You'll Do.
Own end-to-end GTM planning
Define campaign strategy
Lead campaign kick-offs
Oversee execution quality
Evaluate campaign performance
How You'll Work.
Team & Collaboration
Partner closely with Business Owners; manage cross-functional alignment across Creative, Social, CRM, Ops, and other stakeholders
Communication Scope
English both written and oral
Process & Methodology
budget management, timelines, dependencies
Full Job Description
About Grab and Our Workplace Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility. Get to Know the Team The team is responsible for the consumer-focused marketing efforts of all Grab Services in Indonesia, including existing services like GrabMart. If you share our vision of driving Southeast Asia forward, apply to join our team today Get to Know the Role We are looking for a Marketing Associate to translate strategy into execution planning. You will deliver GrabKios marketing campaigns, marketing offline activity, branding and sponsorship then monitoring its efficiency. You will work with multiple stakeholders to ensure good Grab presence in nationwide-level and competitor analysis. Reporting to the Manager, you will work onsite in our Jakarta Head Office The Critical Tasks You Will Perform * Own end-to-end GTM planning, execution, and budget management for strategic (non-BAU) campaigns for digital goods * Define campaign strategy, mechanics, messaging, positioning, and experimentation roadmap * Partner closely with Business Owners to align on objectives, priorities, success metrics, and translate them into GTM direction * Lead campaign kick-offs and manage cross-functional alignment across Creative, Social, CRM, Ops, and other stakeholders * Oversee execution quality, timelines, dependencies, and resolve cross-team blockers or strategic risks * Evaluate, analyze, and report campaign performance and insights ## Qualifications What Essential Skills You Will Need * Minimum Bachelor's degree in any major * At least 2 years of experience in field such as Marketing/ Communications * Experien
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