ZODL
Technology
MarketingAnalytics&OptimizationSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Marketing Analytics & Optimization Specialist at ZODL. Skills: Marketing analytics, Growth marketing, Optimization, Experimentation. Analyze performance across channels. Track performance across socials”
What You'll Achieve.
Increase Zodl adoption; Increase ecosystem engagement; Refine marketing strategy; Improve marketing effectiveness; Improve marketing efficiency; Improve user acquisition; Improve user retention; Improve user conversion; Identify new growth opportunities; Identify optimization paths; Build scalable growth systems; Build scalable reporting systems; Prioritize channels; Build marketing organization rooted in evidence
Industry & Context.
Analytical thinking; Pattern recognition; Identify bottlenecks; Identify friction points; Root cause analysis
What They're Looking For.
Must Have
3+ years marketing analytics, 3+ years growth marketing, 3+ years performance marketing, 3+ years optimization, 3+ years product marketing, 3+ years data-driven marketing, Experience content marketing, Experience communications marketing, Experience campaigns marketing, Experience social media marketing, Experience creative marketing, Experience audience psychology, Connect marketing to product outcomes, Experience running A/B tests, Evaluate creative performance, Hands-on AI tools experience, Hands-on automation workflows experience, Hands-on analytics platforms experience, Hands-on reporting platforms experience, Experience SEO principles, Experience keyword research, Experience organic growth strategies, Understand marketing positioning, Understand marketing messaging, Understand user psychology, Understand product adoption, Translate signals into recommendations, Translate signals into prioritizations, Translate signals into strategies
Nice to Have
Experience working in crypto, Genuine interest in Zcash, Genuine interest in privacy, Genuine interest in financial sovereignty, Genuine interest in open systems, Genuine interest in future of digital money
What You'll Do.
Analyze performance across channels
Track performance across socials
Track performance across websites
Track performance across App Store
Track performance across campaigns
Build reporting systems
Connect marketing activity to user growth
Identify visuals that drive engagement
Identify narratives that drive engagement
Identify formats that drive engagement
Identify messaging that drives engagement
Link marketing engagement to Zodl downloads
Link marketing engagement to signups
Link marketing engagement to monthly active users
Link marketing engagement to product performance
Identify friction points
Use pattern recognition to identify resonance
Help replicate resonance
Build workflows for efficiency
Build workflows for scalability
Build workflows for reporting
Build workflows for research
Build workflows for knowledge management
Build workflows for visibility
Explore AI for marketing operations
Explore AI for experimentation
Explore AI for content workflows
Explore AI for decision-making
Contribute to content creation
Collaborate with marketing team
Brainstorm marketing ideas
Develop creative direction
Develop campaign strategy
Test distribution strategies
Test engagement tactics
Recommend marketing actions
Iterate on marketing actions
Stop marketing actions
Surface high-leverage opportunities
Provide rationale for prioritization
Design experiments to validate hypotheses
Build culture of iteration
Build culture of data-driven learning
Improve SEO visibility
Improve conversion visibility
How You'll Work.
Team & Collaboration
Marketing Director; Comms Lead; Marketing team; Content & Comms Lead
Full Job Description
Location: Remote Reports to: Marketing Director Compensation: $100k-140k ABOUT ZODL Our mission at Zcash Open Development Lab (ZODL) is to put shielded ZEC into the hands of billions of people, and to that end, we created and launched Zodl, a Zcash-powered mobile wallet built for private payments. Along with other independent Zcash teams and developers, our team also supports Zcash through protocol development. THE ROLE We’re looking for a Marketing Analytics & Optimization Specialist to help drive the next phase of growth for ZODL and the Zodl wallet. This role sits at the intersection of analytics, experimentation, content, and growth. You’ll work closely with our Marketing Director and Comms Lead to understand what drives attention, engagement, conversion, retention, and long-term adoption across our marketing and ecosystem efforts. You will help build the analytical foundation behind our marketing organization. You will identify patterns, measure performance, improve efficiency, and help us make smarter decisions across content, campaigns, user acquisition, and growth initiatives. You will help us understand what resonates, which initiatives drive results, and how we should optimize every aspect of our marketing to increase Zodl adoption and overall ecosystem engagement. This role is ideal for someone who combines strong analytical thinking with creative marketing instincts. You should be comfortable moving between analytics, experimentation, and creative collaboration across the broader marketing function. WHY THIS ROLE MATTERS Marketing decisions are often driven by instinct, assumptions, trends, and vanity metrics. We want to build something more rigorous. To grow Zodl adoption, we need to understand what leads to meaningful conversions. You'll help us measure performance, identify opportunities, improve efficiency, and guide decision-making through data rather than assumptions. You will help us treat marketing like a science: form hypotheses, test, measure,
Applying for this Marketing Analytics & Optimization Specialist role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about ZODL?
Real rants from real employees. Read before you apply.