Credit Genie
Financial Services
MarketingAnalyticsManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Marketing Analytics Manager at Credit Genie. Skills: Attribution Modeling, Experimentation, Data Visualization, Marketing KPIs. Develop and refine MTA and MMM approaches. Measure ROI across channels”
What You'll Achieve.
Measure ROI; Optimize campaign effectiveness; Assess efficiency of marketing spend
Industry & Context.
Analytical rigor
What They're Looking For.
Must Have
Master's degree or foreign equivalent, five years of experience
What You'll Do.
Develop and refine MTA and MMM approaches
Measure ROI across channels
Leverage experimentation frameworks
Optimize campaign effectiveness
Build intuitive dashboards
Reveal trends and patterns
Develop data-driven marketing KPIs
Assess efficiency of marketing spend
Coordinate data requirements
Ensure alignment with company objectives
Act as strategic thought partner
Guide junior analysts
How You'll Work.
Team & Collaboration
Across teams
Full Job Description
COMPANY Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. We leverage artificial intelligence to provide personalized insights and are building a financial ecosystem by offering tools and services that provide instant access to cash, and building credit. Our goal is to empower every customer to achieve long-term financial stability. Founded in 2019 by Ed Harycki https://www.linkedin.com/in/ed-harycki/, former Swift Capital Founder (acquired by PayPal in 2017 https://techcrunch.com/2017/08/10/paypal-acquires-swift-financial/). Backed by Khosla Ventures and led by industry pioneers from companies such as; PayPal, Square, and Cash App, we are well positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions. JOB DUTIES: - Own the Development and refinement of multi-touch attribution (MTA) and marketing mix modeling (MMM) approaches to measure ROI across paid media, organic, and other channels. - Leverage experimentation frameworks such as A/B testing and incrementally studies to optimize campaign effectiveness. - Build and implement intuitive dashboards that reveal trends and patterns, enabling stakeholders to quickly understand and act on data. - Develop data-driven marketing KPIs, including customer acquisition cost (CAC), lifetime value (LTV), and campaign ROI, to assess the efficiency of marketing spend and channel performance. Coordinate data requirements and business processes across teams to ensure alignment with company objectives. - Act as a strategic thought partner and mentor, sharing best practices and guiding junior analysts in analytical rigor and business context. MINIMUM REQUIREMENTS: Master’s degree, or foreign equivalent, in Marketing, Applied Analytics, or Mathematics plus five years of experience in the job offered or in any occupation in related field. SPECIAL SKILL REQUIREMENTS: - (1) Data Analytics & Reporting; (2)
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