UpGuard

Cyber Risk Posture Management

MarketingAnalyticsLead

Sydney, New South Wales, Australia FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Mid candidates.

The Brief

“Marketing Analytics Lead at UpGuard. Skills: Marketing Analytics, Attribution, Data Modeling, Business Intelligence. Generate actionable insights from marketing data. Establish collaborative relationships with marketing leaders”

What You'll Achieve.

Drive significant business value by quantifying marketing performance; Illuminate the contribution of every channel and program; Support leaders in decision-making; Help the Marketing team understand what's working; Help the Marketing team understand where to invest the next dollar; Help the Marketing team understand how pipeline is being built

Industry & Context.

Cyber Risk Posture Management
Problems you'll solve

Translate ambiguous marketing questions into durable data models and insights; Diagnose and solve the most significant marketing challenges; Quickly understand complex business problems; Identify key performance indicators; Translate data into strategic insights

Eligibility Requirements

National police history check, Reference checks, Cannot support candidates requiring visa sponsorship or relocation

What They're Looking For.

Must Have

4+ years delivering analytics solutions for Marketing teams, working knowledge of channel logic across paid, organic, lifecycle, partner, and field marketing, fluency in attribution methodologies (multi-touch, incrementality, and marketing mix modelling), Understanding of how partner-sourced and partner-influenced pipeline is tracked, Understanding of how field marketing programs are measured against pipeline and revenue outcomes, demonstrated ability to take loose, ambiguous, or evolving marketing requirements and translate them into well-structured dbt models, clear metric definitions, and insights stakeholders can act on, Experience in a consulting role, understanding of modern data infrastructure, Excellent communication (verbal and written) skills, Highly analytical and strategic mindset, Directly engage in the creation of fundamental data and Business Intelligence (BI) infrastructure and assets, hands-on dbt model authorship

Nice to Have

Proven experience as a data scientist or AI engineer, exposure to uplift or lead score prediction modelling, or causal inference techniques, Hands-on experience with marketing source systems such as HubSpot, Salesforce, paid media platforms (Google Ads, LinkedIn, Meta), and lifecycle tools, understanding of how their data shapes downstream analytics, Experience connecting marketing analytics to FP&A processes – budget planning, payback modelling, CAC/LTV reporting, and board-level marketing narratives

What You'll Do.

Generate actionable insights from marketing data

Establish collaborative relationships with marketing leaders

and maintain attribution framework

Develop understanding of channel logic

and maintain foundational marketing data assets

Provide robust self-service analytics capabilities

Build user-friendly dashboards

Conduct hands-on technical analysis

Diagnose and solve marketing challenges

Provide operational support to commercial growth

Connect marketing investment to pipeline

How You'll Work.

Team & Collaboration

Partner closely with Demand Generation, Partner Marketing, Field Marketing, Product Marketing, and Brand; Partner with the data engineering team; Partner strategically with marketing stakeholders; Articulate complex analytical concepts to technical and non-technical audiences

Communication Scope

Excellent communication (verbal and written) skills; Ability to articulate complex analytical concepts; Influence decision-making

Full Job Description

## Description Who are we? At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk. We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface. We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale. Our Analytics team at UpGuard supports all of our teams to extract key insights from the data that we collect. We extract data from multiple sources and build insightful dashboards that display key metrics and support leaders in decision-making. We also build integrations between systems to collect required data seamlessly.  Where does this role fit in?As UpGuard continues its rapid growth trajectory, we are seeking an experienced data analyst to support our Marketing team. Reporting to the Director of Analytics, this critical role is responsible for driving significant business value by quantifying marketing performance, illuminating the contribution of every channel and program, and translating ambiguous marketing questions into durable data models and insights. The analyst will partner closely with Demand Generation, Partner Marketing, Field Marketing, Product Marketing, and Brand to help the Marketing team understand what's working, where to invest the next dollar, and how pipeline is being built across the full funnel. ## What will you do? Actionable Insight: Generate compelling and actionable insights from complex, multi-source marketing data sets that directly inform channel investment, campaign design, and pipeline strategy. Stakeholder engagement: Establish strong collab

Free ATS check

Applying for this Marketing Analytics Lead role?

Most applicants get filtered before a human reads their resume. See if yours makes the cut.

How to Apply on Lever

  • Lever uses a streamlined one-page form — apply in under 5 minutes.
  • LinkedIn import works well; review parsed data before submitting.
  • The cover letter field is optional but visible to reviewers — use it to differentiate.
  • Referral codes from employees can significantly boost visibility of your application.

ANONYMOUS · UNFILTERED

What do employees actually say about UpGuard?

Real rants from real employees. Read before you apply.

Read Company Rants →