Twilio
MarketingAnalyst,PLG&Self-ServeAnalytics
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Marketing Analyst, PLG & Self-Serve Analytics at Twilio. Skills: SQL, Python, PLG Analytics, Self-Serve Analytics, Growth experimentation. Own PLG analytics for Twilio's self-service business, including free-to-paid conversion, usage-based cohorting, signal-based audience development, and growth experimentation across the self-serve funnel. Translate business needs into technical solutions using Python and SQL”
What You'll Achieve.
Ensure business goals are translated into scalable technical programs; Ensure every technical pilot/prod development has marketing impact and is measurable and scalable; Identify high-leverage use cases; Validate play effectiveness; Help Sales and Marketing teams act on insights at scale
Industry & Context.
Identify problems and fix them proactively
Approximately 15% travel anticipated
What They're Looking For.
Must Have
Fluency in SQL and Python is essential, Bachelor's degree in a quantitative or business field, or equivalent practical experience
Nice to Have
Prior experience with product-led growth metrics (activation rates, free-to-paid conversion, usage-based expansion) or experience in a usage-based SaaS environment, Ability to work with different Large Language Models (LLMs) to develop innovative business solutions, Experience leveraging data to uncover insights and influence business strategy, A passion for "picking up the trash", identifying problems and fixing them proactively instead of waiting for instructions
What You'll Do.
Own PLG analytics for Twilio's self-service business
including free-to-paid conversion
usage-based cohorting
signal-based audience development
and growth experimentation across the self-serve funnel
Translate business needs into technical solutions using Python and SQL
Collaborate with Marketing Data Engineering to take tests from pilot to production
Build relationships with sales and marketing leaders to translate hypotheses into actionable experiments and identify high-leverage use cases
Build tight feedback loops with sales teams to validate play effectiveness and evolve dashboards
and experimentation frameworks
Distill complex insights into clear
concise communication for both technical and non-technical stakeholders
Build and maintain analytical toolkits - scoring models
segmentation frameworks
dashboards - that help Sales and Marketing teams act on insights at scale
How You'll Work.
Team & Collaboration
Collaborate with Marketing Data Engineering; Build relationships with sales and marketing leaders; Build tight feedback loops with sales teams; Communicate with technical and non-technical stakeholders
Communication Scope
Clear, concise communication for both technical and non-technical stakeholders
Full Job Description
Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as our next Marketing Analyst, PLG & Self-Serve Analytics. About the job This position is needed to be part of a highly visible Marketing Analytics team serving as the dedicated analytics partner for Twilio's self-serve and PLG motion, reporting into the MSA&I function (Marketing Strategy, Analytics and Innovation). You will serve as the connective tissue between GTM engineers and business teams, ensuring business goals are translated into scalable technical programs. You will own the end-to-end process of designing and iterating on high-impact sales programs and growth experiments, working with great minds across Marketing, Product, Sales, and Finance. Responsibilities In this role, you’ll: Lead PLG Analytics: Own PLG analytics for Twilio's self-service business, including free-to-paid conversion, usage-based cohorting, signal-based audience development, and growth experimentation across the self-serve funnel. Build the bridge between Self Service and GTM motion to allow faster conversions Bridge the Technical Gap: Translate business needs into technical solutions using Python and SQL. Collaborate with Marketing Data Engineering to take tests from pil
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