Backroads
MarketingAnalystFullFunnel
“Marketing Analyst - Full Funnel at Backroads. Skills: Marketing analytics, Data analysis, Reporting, AI tools. Develop and maintain dashboards and reports. Track KPIs across marketing channels”
What You'll Achieve.
Improve acquisition; Improve conversion; Improve retention
Industry & Context.
Measuring, interpreting, and optimizing performance; Uncover and act on patterns; Bridge human judgment with machine intelligence; Accelerate business insights; Drive smarter, faster marketing decisions; Generate actionable insights; Generate and test hypotheses at scale
Unable to provide visa sponsorship
What They're Looking For.
Must Have
3–5 years of experience in marketing analytics, performance marketing, or ecommerce analytics, Proficiency in tools such as GA4, Google Tag Manager, PowerBI/Looker/Tableau, and Excel, Familiarity with AI tools and platforms, Experience analyzing multichannel funnels and user journeys, understanding of KPIs such as CAC, LTV, ROAS, and conversion rate, Excellent communication skills and the ability to convey data clearly to stakeholders
What You'll Do.
Develop and maintain dashboards and reports
Track KPIs across marketing channels
Collaborate with channel leads
Define campaign goals
Monitor performance against targets
Document and maintain data layer
Ensure accuracy of data collection
Analyze user behavior
Generate actionable insights
Use AI tools to generate hypotheses
Test hypotheses at scale
Automate repetitive queries
Communicate insights visually
Embed generative narratives
Ensure AI insights are ethical
Ensure AI insights are unbiased
How You'll Work.
Team & Collaboration
Collaborate with channel leads to define campaign goals; Communicate insights visually and contextually
Communication Scope
Excellent communication skills; Convey data clearly to stakeholders
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