ArenaNet
Video Games
MarketingAnalyst(Contract)
“Marketing Analyst (Contract) at ArenaNet. Skills: marketing data analysis, player behavior analysis, data visualization, reporting, Gamesight platform ownership. transform large volumes of marketing and player data into actionable insights. organizing, analyzing, and translating data into clear reporting and recommendations”
What You'll Achieve.
support strategic decision-making across the organization; support weekly and monthly OKRs; deliver comprehensive reporting and insights; track progress towards established KPIs
Industry & Context.
solving complex data challenges; Proactively resolve discrepancies and troubleshoot inaccuracies between multiple data sources to identify meaningful trends; Identify missing data and build solutions incorporating them into future analysis
What They're Looking For.
Must Have
1-3 years of online marketing, web analytics, or research experience, Knowledge of video game marketing and game development, Proficiency in creating data visualizations that the story of players, Direct experience in online direct marketing or online media performance analysis, Familiarity with tools like Level Up, Gamesight and Google Analytics, A desire to find the right data from the right sources to help explain player behavior, Being awesome and a force multiplier for the Publishing organization
Nice to Have
Coding skills in R/SQL/Python is a bonus
What You'll Do.
transform large volumes of marketing and player data into actionable insights
and translating data into clear reporting and recommendations
support weekly and monthly OKRs
documenting how new reports are generated
identifying which steps can be automated
ownership of our Gamesight attribution platform
investigating and documenting existing data pipelines
partnering with Gamesight to optimize the platform
combining Gamesight data with sources such as Level Up and Google Analytics to deliver comprehensive reporting and insights
Create analytics reports for marketing initiatives
track player patterns and engagement
Proactively resolve discrepancies and troubleshoot inaccuracies between multiple data sources to identify meaningful trends
Create analysis reports and identify optimizations for the publishing organization that track progress towards established KPIs
Identify missing data and build solutions incorporating them into future analysis
Embrace ad-hoc data requests
foster a basic understanding of each client's data sources
Bridge the expertise of the analytics with the needs of the Publishing organization to generate trend reports and optimization strategies
How You'll Work.
Team & Collaboration
partnering with Gamesight; Bridge the expertise of the analytics with the needs of the Publishing organization
Communication Scope
translating data into clear reporting and recommendations
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