Berry Virtual
Staffing and Recruiting
MarketingAnalyst
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Marketing Analyst at Berry Virtual. Skills: Marketing analytics, KPI tracking, HubSpot CRM, Looker Studio, Google Sheets, Multi-channel campaign analysis, QA testing. Collect and analyze data from marketing campaigns across multiple channels (paid media, organic, social, email, etc.). Track key marketing KPIs”
What You'll Achieve.
Optimize marketing performance; Improve lead generation and nurturing; Ensure data integrity; Ensure marketing and sales alignment; Ensure marketing tools function as intended
Industry & Context.
Troubleshoot bugs, workflow issues, and system errors
Willingness to work in US time zones (PST, EST, CST), A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues., Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or Windows 10 or above / Catalina 10. 15 or with up-to-date web browsers, and security software, 500GB/128 SSD storage, Headset/earphone with noise cancellation and webcam at 720p or higher resolution, A designated, quiet, and well-organized workspace free from distractions to facilitate focused work
What They're Looking For.
Must Have
Experience in marketing analytics & KPI tracking (CPL, CAC, ROAS, conversions, revenue), Proficient in HubSpot CRM (workflows, automation, forms, UTMs), Skilled in Looker Studio & Google Sheets for reporting and dashboards, knowledge of multi-channel campaign analysis (paid, organic, social, email), Exceptional organizational and time-management skills, Willingness to work in US time zones (PST, EST, CST), A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues., Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or Windows 10 or above / Catalina 10. 15 or with up-to-date web browsers, and security software, 500GB/128 SSD storage, Headset/earphone with noise cancellation and webcam at 720p or higher resolution, A designated, quiet, and well-organized workspace free from distractions to facilitate focused work
Nice to Have
Experience in QA testing, familiarity with PandaDoc is a plus
What You'll Do.
Collect and analyze data from marketing campaigns across multiple channels (paid media
Track key marketing KPIs
Own full-funnel performance tracking across Marketing
and CAC for cost-efficient growth
and cost per qualified lead
Analyze demo performance and conversion rates (booked
no-shows) across all channels
Monitor pipeline health
and disqualification reasons throughout the funnel
Report on revenue impact
including projected vs. actual clients
and average deal size
Create custom dashboards using Looker Studio
HubSpot and Google Sheets for directors
Manage HubSpot workflows
and automation to improve lead generation and nurturing
Create and optimize HubSpot forms for data capture and conversion tracking
Implement UTM parameters and HubSpot shortcodes to track campaign performance
Ensure data integrity and monitor CRM performance for marketing and sales alignment
Research and scout PandaDoc features for marketing and sales information
Identify opportunities for contract management
Conduct QA testing for marketing automation and integrations
Identify and troubleshoot bugs
Work with developers and product teams to ensure marketing tools function as intended
How You'll Work.
Team & Collaboration
Work with developers and product teams to ensure marketing tools function as intended
Full Job Description
We are seeking a Marketing Analyst to join our team and drive data-driven insights that optimize marketing performance. This role will focus on tracking KPIs, analyzing campaign effectiveness, managing HubSpot automations, scouting PandaDoc, and conducting quality assurance (QA) testing. The ideal candidate is detail-oriented, data-savvy, and skilled in marketing analytics tools. ### **Key Responsibilities:** **Data Analysis & Performance Tracking** * Collect and analyze data from marketing campaigns across multiple channels (paid media, organic, social, email, etc.). * Track key marketing KPIs, including: * Own full-funnel performance tracking across Marketing, SDR, VAPI, and Direct channels * Manage budget, spend, management fees, ROAS, and CAC for cost-efficient growth * Track lead volume, qualification rates, CPL, and cost per qualified lead * Analyze demo performance and conversion rates (booked, completed, show-up, no-shows) across all channels * Monitor pipeline health, lead quality, and disqualification reasons throughout the funnel * Report on revenue impact, including projected vs. actual clients, services sold, MRR, and average deal size * Create custom dashboards using Looker Studio, HubSpot and Google Sheets for directors. **Marketing Operations & HubSpot Management** * Manage HubSpot workflows, sequences, and automation to improve lead generation and nurturing. * Create and optimize HubSpot forms for data capture and conversion tracking. * Implement UTM parameters and HubSpot shortcodes to track campaign performance. * Ensure data integrity and monitor CRM performance for marketing and sales alignment. **PandaDoc Scouting & Integration** * Research and scout PandaDoc features for marketing and sales information. * Identify opportunities for contract management. **Quality Assurance (QA)** * Conduct QA testing for marketing automation and integrations. * Identify and troubleshoot bugs, workflow issues, and system errors. * Work with developers and produc
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