Cigna-Evernorth Services, Inc.
MarketInsightLeadAnalyst
“Market Insight Lead Analyst at Cigna-Evernorth Services, Inc.. Skills: Market Insight, Email Marketing, Marketing Automation, Campaign Strategy, Data Analysis. Develop and execute enterprise-wide multi-step automated email marketing campaigns. Configure complex A/B testing, multivariate testing, holdout testing, send time optimization testing, audience segmentation testing, layout testing, and design testing campaigns using Oracle Eloqua”
What You'll Achieve.
Strengthening customer relationships with the enterprise; Ensure successful delivery of messages; Meet corporate standards and data security best practices; Deliver end-user solutions driven by business needs and requirements pertinent to campaigns
Industry & Context.
Support and troubleshooting
Hybrid work schedule, Internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
What They're Looking For.
Must Have
Oracle, Adobe, Requirement gathering, documentation, CSS, Data, Software integration of Salesforce Data Cloud (SFDC) with marketing automation, insight and dashboard, A, Multivariate holdout send time optimization audience segmentation layout design, Aprimo, Communicating effectively with various, Campaign strategy planning
What You'll Do.
Develop and execute enterprise-wide multi-step automated email marketing campaigns
Configure complex A/B testing
send time optimization testing
audience segmentation testing
and design testing campaigns using Oracle Eloqua
Facilitate automated email communications by creating email automation flow
positioning assets that support the delivery of email campaigns
and configuring full software integration with Salesforce Data Cloud (SFDC)
Draft and update Hypertext Markup Language (HTML) in emails and landing pages and test HTML coding in Litmus
Ensure campaigns adhere to data quality standards and applicable HIPAA privacy guidelines
Develop standards for data quality and make recommendations for data quality improvement
Deploy and monitor live campaigns to ensure successful delivery of messages and provide support and troubleshooting
Maintain and execute multi-touch account-based marketing plans
Drive campaign planning
and subject matter expertise of email marketing best practices and applicable marketing tool capabilities
Oversee quality assurance and quality control
Coordinate with stakeholders to ensure the effectiveness of inbound and outbound data transfers between Salesforce and Eloqua
Facilitate the seamless and consistent integration of data for use in campaigns and interpret the data resulting from successful marketing campaigns
Participate in strategic sessions with stakeholders
technology leadership
external service providers
and structure teams to deliver end-user solutions
Ensure that individual technical solutions align with the future state architectural vision of marketing technologies
How You'll Work.
Team & Collaboration
Develop relationships with the internal creative services agency and marketing communications strategists; Coordinate with stakeholders to ensure the effectiveness of inbound and outbound data transfers; Participate in strategic sessions with stakeholders, technology leadership, external service providers, and structure teams
Communication Scope
Communicating effectively with various
Process & Methodology
Campaign planning, Testing, Execution, Requirements gathering, Documentation, Implementation
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