Avery Dennison
Apparel
MarketDevelopmentLeadOptica/OnDemandLabelingSolution
Neural analysis suggests this role is
optimal for mid candidates.
“Market Development Lead Optica / On Demand Labeling Solution at Avery Dennison. Skills: Market development, Solution selling, Business development, Sales strategy. Align solution selling strategy. Understand region/segment solution landscape”
Industry & Context.
Translate complexity
25% travel, Frequent travel
What They're Looking For.
Must Have
3+ years business development, 3+ years sales, 3+ years product development, 3+ years strategy, Project management skills, Organizational skills, Influencing skills, Storytelling skills, Ability to champion projects, Technical product trainings, Solid understanding finance, Solid understanding ROI analysis, Excellent communication skills, Extensive experience direct managing teams, Ability to travel frequently, Ability to lead virtual selling, Ability to lead virtual marketing
Nice to Have
Knowledge of apparel industry, Selling experience desired, Knowledge of apparel trims, Entrepreneurial capability, Ability to understand customer objectives, Translate complexity into solution requirements, Bachelor's degree Marketing, Bachelor's degree Business, Related field degree, Similar experience
What You'll Do.
Align solution selling strategy
Understand region/segment solution landscape
Manage training and support calendar
Partner on prioritization
Align with Commercial Leads
Partner on validation
Leverage Embelex product portfolio
Communicate value propositions
Communicate differentiators
Incorporate industry knowledge
Develop market right products
Develop support materials
Develop pricing recommendations
Serve as product expert
Serve as solution expert
Initiate ROI business case analysis
Determine ROI business case analysis
Present ROI business case analysis
Stay abreast industry trends
Stay on top market insights
Stay on top global branding trends
Surface product applications
Explore complementary technologies
Develop long-term business opportunities
Maintain working relationships
Participate in building requirements
Contribute to reviews
Own regional training schedule
Drive pipeline development
Drive pipeline management
Drive creation proposals
Drive presentation proposals
Drive solution understanding
Drive solution education
Drive customer feedback
Drive innovation feedback
Drive new use case creation
Drive new use case vetting
How You'll Work.
Team & Collaboration
Cross functional organization; Key external stakeholders; Sales team; Product Line Management; Solution Architect; Business Development; Commercial Leads; Senior Level account representatives; Internal stakeholders; Other business units; Development teams; Business partners; Customer organizations; Local commercial teams; Factory teams
Communication Scope
Written communication; Verbal communication; Presentation skills; Interpersonal skills; Virtual communication; Executive presentations; Storytelling
Process & Methodology
Project management, Organizational skills
Full Job Description
ABOUT THE SOLUTION: Avery Dennison’s Optica and On-Demand Labeling are interconnected solutions designed to modernize supply chains, track inventory, and streamline manufacturing through digital identification. Optica is Avery Dennison’s comprehensive portfolio of end-to-end supply chain solutions. It is designed to give businesses total, item-level visibility over their products from the point of manufacture (source) to the retail shelf (store). Optica achieves this by combining RFID intelligent labels, the atma.io connected product cloud, specialized hardware, and software applications to turn physical products into digital assets. On-Demand Labeling (also referred to as Avery Dennison's In-Plant Printing Solution) is a specific capability built into the Optica ecosystem, though it can also be used standalone. It balances centralized data management with decentralized, on-site printing. Instead of factories ordering pre-printed care labels, price tickets, or RFID tags from a central vendor and waiting for them to ship, On-Demand Labeling allows factories to print and encode labels directly on the factory floor using a unified online platform. ABOUT THE ROLE: As the Market Development Lead - Solution, you will be responsible for providing technical expertise driving top line growth and new opportunities globally. You will work closely with the Sales, Product Line Management and Solution Architect to identify and evaluate opportunities that convert into new or incremental sales. Activities may include, but are not limited to: * Align solution selling strategy across key external stakeholders (brand headquarters, factories, liaison offices) * Deep understanding of region/segment solution landscape. Including competitors, growth areas, and market influences * Manage training and support calendar to ensure coverage across segments/regions * Lead and manage a team of direct reports * Partner with Business Development on prioritization of high visibility and cross-market
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